Vedran Bicanic

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Your Personal Brand is One of Your Most Strategic Assets. Here's How to Make it Work for You.

Like all companies have cultures, everyone has a personal brand. Your level of brand intention will drive your reputation and your bottom line.<p>Think about the various audiences you have in your life: family, friends, co-workers, employees, customers, partners, investors, advisers. If they had to …

7 Books to Read if You’re a First-time Boss

<b>Email your money conundrums, from the technical to the psychological, to</b> <b>mytwocents@nymag.com</b><p><i>The first time I agreed to manage someone, I thought,</i> She …

Sheryl Sandberg

3 Books That Will Immediately Sharpen Your Mind

Reading inspires so many. Here are the top three books that have changed my life.<p>Books sharpen our minds.<p>When was the last time a book shifted your outlook? Stirred your heart? Challenged your biases?<p>If you're like me, you know reading is a vital part of each of our journeys <b></b>if we want to grow as …

12 Podcasts That Will Make You a Better Leader

Leadership is unlocking people's potential to become better.<p>Podcasts continue to grow in popularity as a convenient way to stay on top of all kinds of topics. As a result, the field is becoming steadily more crowded--a recent check of iTunes showed more than 100 podcasts with the word <i>leadership</i> in …

The Four-Letter Code to Selling Just About Anything

What makes things cool?<p>Several decades before he became the father of industrial design, Raymond Loewy boarded the SS <i>France</i> in 1919 to sail across the Atlantic from his devastated continent to the United States. The influenza pandemic had taken his mother and father, and his service in the French …

4 Things Brands Need To Know About Storytelling

Stories, when told well, are not mere containers for a brand message, but advocates of brand potential that has yet to be discovered. Related posts: …

Marketing

The US is headed for a natural gas price war with Russia

The market for natural gas is not a global one in the same way that it is for crude oil. So while supply and demand fluctuations will reverberate around the world, the full effects of sudden shifts in fundamentals are usually confined to regional markets.<p>A global surge in natural gas export …

Oil

4 scientifically proven methods to increase your productivity

The way we are working isn’t working anymore, and hasn’t been for some time. Checking email in bed the moment we awake, chugging too much coffee, hour-long commutes twice each day…they all take a toll on the quality of our work and our lives.<p>Not to mention that when we get to the office, many of us …