V by Viacom

15 Flips | 1 Magazine | @VbyViacom | V by Viacom spotlights the personalities and platforms that drive the future of the TV marketing industry.

How M&M’s Caramel Used Custom Content Integration to Appeal to Young Consumers

For 75 years, M&M’S® has been one of the most popular American candies. Its success is due in part to continued marketing innovation. From debuting …

Viacom

The Scientists That Want to Transform the TV Advertising Industry

When Tim Leonard was getting his doctorate in neuroscience, he spent his days researching a cure for Alzheimer’s. He used a webcam to track the daily …

Advertising Industry

How Artificial Intelligence Can Fight the Opioid Epidemic

Drugs are ravaging America. Overdoses lead to more deaths than car crashes or guns for people under the age of 50, and are killing people at a faster …

Artificial Intelligence

Context is Key: The Premium Publisher Advantage

When we talk about the shifting media landscape, defined by platform proliferation and audience fragmentation, we usually focus on the ad apocalypse, …

Viacom

MTV Partners with Taco Bell and Twitter to Give Fans a Voice

The MTV Video Music Awards got personal this year, sliding right into fans’ DMs.MTV partnered with Twitter and Taco Bell to create a targeted social …

Social Media

The Danger of Using Big Data to Power Digital Marketing

For data scientists and marketers, big data gives us access to an unthinkable amount of information on consumers. The data reveals a deep level of …

Social Media

One Giant Leap for All Fankind

I want to start with my strongest piece of advice: Don’t let a dancing hot dog peer pressure you into doing anything. If you’re not familiar, the hot …

Branded Content

How to Expose Over 4 Million People to Social Injustice in Just 60 Seconds

Kalief Browder was tragically failed by a system that was supposed to protect him.At 16 years old, Browder was wrongfully accused of stealing a …

Social Media

The Power of Segmentation: Delivering a More Engaged Audience

From higher audience concentration to a combination of reach optimization and targeting, Viacom Vantage demonstrated the power of segmentation …

Vantage Amplifies Automaker’s “Drive To Buy”

In recent years, advertisers aiming to reach young, active audiences have steered away from traditional TV advertising. Many advertisers have …

Automotive Industry

OpenAP: A Step Change for TV Advertising

The demand for targeting custom audiences within the premium context of television has been growing steadily over the past few years. And in an …

OpenAP Cheatsheet: What You Need To Know

Enter OpenAP. With demand for audience targeting growing significantly, OpenAP is the TV industry’s first open audience platform.So what are a few of …

Big Data Myths Debunked

There’s a brewing skepticism around data, or as it’s ominously called ‘big data’ – what does it really tell us, can it replace human thinking, is it …

Big Data

When Big Ideas Take Flight

<b>What One MTV VMA Announcement Can Teach Us About Connecting with Fans</b>There’s a difference between noise and impact. Noise can grab your attention, …

Ariana Grande

How TV Advertising Fully Embraced Data and Why Marketers Will Benefit

2016 was the year that the epitaph of TV advertising was written for roughly the tenth consecutive year. The epitaph contained all the standard …

Television Industry