Vasz

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Does red wine make you live longer? The answer may surprise you

A 107-year-old man who died in January credited his longevity to drinking a lot of red wine (four bottles a day). People have long said red wine makes you live longer (usually while excusing themselves for drinking too much red wine).<p>Not that it's going to change our copious red wine consumption, …

AOL

The top 14 skills in the red hot market for marketing jobs

Has the market for marketers heated up?<p>Short answer: Yes.<p>Slightly longer answer: Yes, absolutely!<p>For a more complete answer, read on …<p>We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that …

Marketing

New Research: Content Marketing vs. Native Advertising

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Kelsey Libert gives …

The Pinterest Buy Button Might Rock Your Ecommerce

Image via BigStockPhoto.comLast Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to …

eCommerce

Newswire | Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through 'Reach Efficiency'

Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to …

10 Behaviors You Never See in Successful People

Author of Real Leaders Don't Follow<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you spend decades working with executives and business leaders, you really can’t help but observe what works and doesn’t work over the long haul. One thing I’ve noticed, it’s not intrinsic …

Success

9 Must-Read Marketing Ebooks for Every Startup Founder

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you want to build a sustainable, successful business, you have to put the right amount of time and money into implementing marketing strategies that can help you get the word out about your business and products.<p>Unfortunately, when …

Marketing

Social Media Now Drives 31% Of All Referral Traffic

According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.<p>While …

Marketing

Simple, Bedrock Rules on Personal Finance

For My Last Sunday WSJ Column, All You Need to Know in 833 Words<p>Smart money moves aren’t more complicated than you think. They’re simpler.<p>Cut through all the jargon and pontificating and technical stuff, and everything you really need to know about personal finance fits into less than 1,000 …

Personal Finance

Are Today's Marketers Tomorrow's CEOs?

Over the past 30 years, there has been tremendous change in the role of marketers within the firm. A “Chief Marketing Officer” title was created, CMOs serve on leadership teams, and many are invited into the boardroom. Recently, we’ve witnessed CMOs stepping into CEO roles. Just last week, the …

Leadership

4 Incredibly Simple Ways to Become More Innovative | Inc.com

<i>This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.</i><p>Innovation. It's easy to talk about it--it's probably one of your department's key goals or built into your company's mission statement--but it's not so easy to do. It's even harder to …

Media Industry

28 Social Media Marketing Forecast for 2015

Are you wondering what 2015 might look like for social media marketing? To get a grip on what the near future may look like, we tapped the knowledge …

Why can’t the world’s greatest minds solve the mystery of consciousness?

Philosophers and scientists have been at war for decades over the question of what makes human beings more than complex robots<p>One spring morning in Tucson, Arizona, in 1994, an unknown philosopher named David Chalmers got up to give a talk on consciousness, by which he meant the feeling of being …

Consciousness

How to Craft an Agile Marketing Campaign

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and …

Marketing

30-Year-Old Who Sold His Startup For $170 Million Just Wrote 1,284 Slides On How To Win Life

Clocking in at an insane 1,284 slides, the presentation includes such gems as:<p>"Important people like opening FedEx packages."<p>And:<p>"Let your inner child come out daily and silly dance."<p>Valleywag's Nitasha Tiku posted and mocked the slidedeck Wednesday and we've spotted some problems with it, too, but …

Self-improvement

33 Books Every Entrepreneur Should Read

And it doesn't come with a manual.<p>Luckily, there's a multitude of excellent books from founders, VCs, and CEOs who have been through it all.<p>Here's a collection of some of the best books on management, leadership, and entrepreneurship for anyone from seasoned entrepreneurs to those just starting out.<p>…

Self-improvement

Ginger Destroys Cancer More effectively Than Cancer Drugs

Ginger, a cousin spice of super anti-cancer substance turmeric, is known for its ability to shrink tumors.<p>Astoundingly, it is even more effective …