Vashistha Iyer

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A Designer’s Guide To Setting The Mood With Lines

Want to imbue an air of refinement with a single brushstroke? Rikard Rodin, who blogs at Zeven Design, put together a handy little infographic on how designers can use lines to set the mood, drawing from the “mood lines” in the book <i>Landscape Architecture</i> by John Ormsbee Simonds.<p>In graphic design, …

40 Free Resources Every Designer Should Know

<i>Jennifer Cirpici is a Dutch graphic designer and blogger. This post originally appeared on OtherFocus.</i><p>Ever wondered where designers get their resources to help them succeed with a project? Here is a list of great resources including sites, PSD. files, actions, UI elements, mock ups, et cetera. Best …

The Votr App Is “Tinder For Politics”

Are you #NoH8 or Adam and Eve? Beyoncé or Rihanna? Swipe left, swipe right. You might be surprised to find out which Senate candidates match your preferences.<p>A few months ago, Scott Cohen, CEO of data-driven online publication Vocativ, sat down with a handful of his employees to try and figure out …

KLM’s New Social Strategy: Happy To Help–Any Traveler, Anywhere, Any Airline

KLM, known for its social savvy and service, is taking both to new levels, promising to help travelers on any airline during #HappyToHelp week.<p>Eager to prove to non-customers the quality of its customer service, this week (October 13-17), KLM Royal Dutch Airlines is offering help to as many …

Our future government will work more like Amazon

As part of Verge Hack Week, we've invited great minds from around Vox Media to contribute their thoughts on the future of everything — from food to fashion to the written word. In this installment, we welcome Vox Media product team coordinator Mike Case.<p>There is a lot of government in the United …

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things.<p>Fortunately …

Infographics

Copywriting based on the science of persuasion

If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or …

189 Powerful Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time

“Join us!”<p>“Sign up!”<p>These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same …

The Internet's Original Sin

It's not too late to ditch the ad-based business model and build a better web.<p>Ron Carlson’s short story “What We Wanted To Do” takes the form of an apology from a villager who failed to protect his comrades from marauding Visigoths. It begins:<p>What we wanted to do was spill boiling oil onto the …

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>…

Happy 100th Birthday To Legendary Graphic Designer Paul Rand

In honor of the man who created the iconic logos for IBM, UPS, and ABC, here’s a trove of Rand designs, interviews, and tributes.<p>Legendary graphic designer Paul Rand is revered as the creator of logos for corporations like IBM, ABC, UPS, and NeXT, and author of many books including the seminal, …