Vasha

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4 Mistakes Marketers Make When Trying to Go “Viral”

Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?<p>The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild …

5 Social Media Trends Buzzing Right Now

When you're putting together your social media strategy, make sure to capitalize on these developments.<p>Social media has become a key component of marketing, and the proper strategy is necessary to bring out the full potential of sites like Facebook and Twitter. As this space continues to evolve, …

Marketing

Adults Are Spending Nearly Two Hours Per Day on the Mobile Web

Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.<p>The use of mobile …

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

Marketing > Brainstorming<p>Next Article<p>6 Scents That Can Transform Your Mood and Productivity<p>Next Article<p>Kevan Lee<p>Content Crafter. Buffer<p>This story originally appeared on Buffer<p>Where do blog post ideas come from? This one came from someone else’s headline.<p>We are constantly inspired by the amazing …

Infographics

Study: Before people shop at a small business, they check Facebook

According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other …

Blog

Twitter Promoted Video Will Boost Engagement Data

Twitter has unveiled a beta test of a new Promoted Video feature to expand its ad business.<p>The new product is an extension of Twitter’s Amplify …

Marketing

The 10 Do-Nots of Branded Content

Tips for building narrative that will attract customers and enhance loyalty.<p>Just like good or bad press, branded content can positively or negatively impact your company. The fundamental difference is you (fortunately) have much more control over the latter. But instead of mourning over poor …

Marketing

5 Methods and 15 Tools To Find Your Audience

<i>Alex Manthei is the Community Manager at mention, a media monitoring app that lets you monitor, react, collaborate and analyze your online presence. This article was co-written with Shannon Byrne, mention’s content and PR Manager.</i><p>No matter what you do in life, chances are good you’re reliant on …

Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems …

Infographics

How to Identify, Build and Retain Social Media Influencers

Influence on social media is a function of follower count and thought leadership. This leadership can occur within a specific topic, industry, content-type – even a hashtag.<p>Influencers are power users and authorities; they lend credence to products or services and they elevate conversations. In the …

How I Wrote Three Books in Three Years - Copyblogger

Writing a book can be a long, hard slog.<p>The “miserable” parts of the experience have been documented over and over again. Or just ask any author on a …

Writing

Infantile Sexuality Part 3: Developing Mature Sexuality | Pick the Brain | Motivation and Self Improvement

In my first post I outlined the importance of understanding ‘infantile sexuality’; in my second I pointed to how aspects of love and aggression can …

5 Ways to Attract More Readers to Your Blog

Shares 3K<p>Is it easy for people to find your blog content?<p>Do you want to promote your blog content to more readers?<p>When you blog to promote your …

Infographics

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

Founder and CEO, AudienceBloom<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform …

Public Relations

Find the Right Imagery for Social Media Branding

Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you've …

Changing Your Startup's Name: A Tale of Crowdsourcing 843 Domains

<i>Sandi Lin is the CEO and co-founder of Skilljar, which provides online course software for businesses.</i><p>Every entrepreneur has faced the nearly impossible task of naming their startup. Branding sounds like a fun activity until you realize:<p>There are virtually no decent .com domains …

Marketing

8 Secret Daily Habits from the World’s Best Content Marketers

If you want to be a better rock guitarist, you jam out to a lot of Hendrix. If you want to be a better portrait photographer, you focus in on …

Marketing

Papoose Says He’s A Better Rapper Than Jay Z

When he is not out getting tattoos of his imprisoned wife Remy Ma, Papoose is claiming the throne of New York — even over Jay Z. In a recent …

Rap & Hip-Hop

Doing It For The Likes

We crave approval, but you already knew that. Conventional thinking would suggest we seek digital validation in the forms of Likes and Favorites because they signal that we’ve impressed people and raised our social status. But what anonymous apps such as Secret are highlighting is that we don’t …

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Smart marketers will find amazing bloggers that connect and inspire trust as blogger endorsements currently wield more influencing power than …

Marketing

The Marketing Week

en_GB<p>article<p>Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven …

Marketing

Emotion in Marketing: How Our Brains Decide What's Shareable

<i>This post originally appeared on the Buffer blog and has been republished with permission.</i><p>Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>According to science, it’s not that complicated by a long …