Vani Pandrangi

38 Flips | 6 Magazines | @VaniPandrangi | Keep up with Vani Pandrangi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Vani Pandrangi”

Words That Work Together Stay Together

<b>How language gives your brain a break.</b><p>Here’s a quick task: Take a look at the sentences below and decide which is the most effective.<p>(1) “John threw …

13 Marketing Tricks That Are Scaring Your Prospects To Death

Once upon a time, a business wanted more customers. They knew marketing their business online was important, but they were busy.<p>Knocking on the …

Marketing

What Google’s new Inbox app means for email marketers

Google is a company that thrives on innovation, and it has brought that energy and spirit to the email channel over the last few years, helping shake …

How to Measure the ROI of Your Social Media Campaigns | Inc.com

"What is the ROI of your mother?" It's a question that marketing guru Gary Vaynerchuk is famous for asking, in defense of social media marketing efforts. To be fair, "What's the payoff?" is a question that anyone who spends a dime on any kind of marketing asks. But as Vaynerchuk points out, trying …

Google CEO: Computers Are Going To Take Our Jobs, And 'There's No Way Around That'

Today, Google is much more than a search engine. The company appears to be involved in every type of new technology ranging from self-driving cars to contact lenses that can test for disease.<p>In a recent interview with the Financial Times, CEO Larry Page provided some insight as to why the company …

This Simple Sales Trick Is Positively Brilliant | Inc.com

I've been writing about sales and marketing for more than a decade and, in the process, spoken with dozens of sales gurus and hundreds of successful sales and marketing professionals. By this time, I thought I'd heard every sales tactic that ever existed.<p>Brad Freels, a sales manager at the …

20 Apps You Won't Be Able to Live Without

Photo: Getty Images<p><b>1. KillSwitch:</b> This app discretely removes all traces of your ex from your Facebook profile.<p><b>2. Sleep Cycle:</b> This alarm clock analyzes your sleep patterns and wakes you when you are in the lightest sleep phase so you feel refreshed instead of groggy.<p><b>3. CardMunch:</b> This app quickly …

Apps

Designing A Customer Service Experience For Millennials: Is Too Much Choice Just Right?

Crafting a customer experience that works for today’s changing customer base–including millennials–is no easy task. Key decisions to be made include self-service vs. human-delivered customer service. And, as much as anything else, decisions about how much <i>choice</i> to offer your customers.<p>That endless …

Facebook Responds to Negative Reactions to Its Experiment on Users

The furor surrounding Facebook's decision to conduct an experiment that secretly manipulated the News Feed of some users to study emotion contagion …

Successful Negotiators Are Patient -- Don't Fall In Love

Negotiating is a process of communication between two or more parties to reach an agreement on future behavior-like when you’re purchasing a small business, leasing an office, hiring an employee, selling a product, or trying to get a two-year-old to take one more bite of peas.<p>Let’s look at the two …

What Does The Future Of Retail Look Like? Four Young Companies Provide A Glimpse

There was a lot to digest at Jason Calacanis’ and Pivotal Labs‘ Launch Beacon conference on Monday, an event devoted to exploring trends around e-commerce, retail, payments and location-based technology.<p>To this audience member, the most interesting bits came from the morning demos of four companies …

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital

It’s snack time for programmatic.<p>Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere.<p>The CPG giant, …

In A Further Humiliation To Microsoft, Facebook Will Not Honor 'Do Not Track' Signals On Internet Explorer

Facebook CEO Mark Zuckerberg Business Insider/Julie Bort Facebook will not honor the "do not track" signal being sent by Microsoft's Internet Explorer web browser when it rolls out a new ad system across the web, according to Ad Age:<p>A Facebook spokesman said that's "because currently there is no …

Can Google stop online piracy by halting pirate websites' revenue?

Meneame Comunicacion<p>The power of the internet has freed us from many chains, opening doors we never knew existed. We all once lived in a world where you had to go places to obtain information and content. Of course, so much freedom has also made it (much) easier to steal media. Piracy has since …

Apple Begins Rejecting Apps That Offer Rewards For Video Views, Social Sharing

Apple has begun to crack down on tools that app developers use to monetize and grow their applications, including incentivized video viewing and rewarded social sharing, as well as discovery tools that allow users to find apps inside the games they’re already playing. The move will have a …

Meet The Free App That Wants To Keep You Safe From Kidnapping

If you find yourself in a dangerous situation, your first instinct may not be to reach for your smartphone for help. But a Brooklyn developer has built a new emergency app, ‘I’m Getting Kidnapped,’ that could help make you feel a bit safer, just in time for the World Cup.<p>The title’s a bit blunt–if …

Virtual reality is going to make everyone sick — including companies that dump billions into it

When my kids and I walked into a coffee shop one sunny day last month, we were greeted by a row of tables holding laptops with gaming demos.<p>My son gravitated toward the biggest display, a huge TV screen with a giant, face-obscuring set of goggles set in front of it. This was the Oculus Rift, the …

Virtual Reality

Brands Mock LeBron's Leg Cramps

Not content to let regular fans and sportswriters take all the cheap shots, two companies figured they could profit from the misfortune of LeBron …

How Facebook and Twitter built the best employee training programs in Silicon Valley

Training employees and managers is essential at any company but particularly for startups. Yet many avoid it because it seems too hard or expensive.<p>“A lot of companies think their employees are so smart that they require no training,” Andreessen Horowitz co-founder Ben Horowitz writes in his recent …

Silicon Valley

Three Simple Ways To Create Customers For Life

You’ve heard it a thousand times: Happy customers translate into repeat business. For small businesses, truer words were never spoken. So why do some business owners view customer service as an unnecessary cost, believing in the adage that “a great product should speak for itself”?<p>“Many companies …

Scaling The Un-scalable: How One Media Tech Company Does It

It’s a pain point for many brands and media companies: creating compelling content for their customers on a unrelenting, regular schedule. Matt Myers, CEO and co-founder of community content curation company Tidal has been trying to relieve such agony for his clients for a while.<p>Founded in 2011, …

The Top 10 Audio Books That Every Entrepreneur Must Listen To

With a million and one things on an <i>entrepreneur’s agenda</i>, it is almost next to impossible to find the time to read a book from front to back. Well …

Audiobooks

My Mentor Is 30 Years Younger Than Me (and Taught Me 5 Incredible Lessons)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This month I acquired a new mentor and she’s not my usual type. She has very little traditional industry experience and limited hindsight I can leverage. She has never excelled at a formal education environment but perhaps that's because …

As Pinterest and Instagram Soar, Curalate Gets $8.6 Million to Help Brands Capitalize

The visual Web is here to stay, and investors are lining up to get their piece.<p>It’s hard to visit any social network these days and not think that photos and images are taking over the Web.<p>For any brand or retailer, that realization comes with both a challenge and an opportunity: How do you know …

Facebook Explains Why Organic Reach Is Dying

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Unless you pay for it, it's unlikely your brand's message is going to reach a critical mass of people on Facebook.<p>That's because organic reach -- which Facebook defines as “the number of unique people who saw your post in News Feed or on …

Internet spooked as CIA joins Twitter, Facebook - The Margin - MarketWatch

Getty Images<p>A man crosses the Central Intelligence Agency logo in the lobby of CIA Headquarters in Langley, Virginia, on August 14, 2008.<p>Surprise! …

The Future Of Driving: Cameras All Over Your Car

Cameras instead of side mirrors would cut loose car designers, and less drag would mean more fuel efficiency.<p>The side of your car may be up for a major redesign. Smart rearview mirrors are gaining traction, and now the semiconductor manufacturer Texas Instruments (TI) is working on electronics that …