Vanessa Nowotsch

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How frustration can make us more creative | Tim Harford

4 Questions Great Managers Ask Their Employees Every Week

The prerequisite for setting the stage for these questions to be asked (and answered) is transparency. Therein lies the problem for most bosses.<p>Readers of my column in management roles will often write to me asking about what they can do to improve their relationships with employees. It's not that …

Footwear lingo 101: Running shoe technologies explained by brand

If you’ve shopped for running shoes in the past few years, you’ve likely found yourself drowning in kicks with long, obtuse names like “Nike Free RN …

First Look: The New Adidas Ultra Boost X, a Running Shoe Designed Just for Women

Adidas's update to the Ultra Boost running shoe hits stores today.<p>Last week I was invited to San Francisco by Adidas to test out the latest offering …

Study: Zero-Drop Cushioned Shoes Show No Difference in Injury Rates

The single best running shoe for injury prevention still hasn’t been identified.<p>In the quest to avoid injuries, runners leave no stone unturned. Consider sticks and foam rollers; massage and chiropractic (and many other therapies); stretching and strengthening; anti-inflammatories and various …

Building Your Business Plan

A critical part of developing a successful business is setting goals, determining the steps needed to reach those goals, and outlining how and when …

Small Business

The Best Way to Build a Successful Team

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

KPIs for measuring Brand Marketing

Think beyond views when measuring the impact of your brand videosSometimes 'Brand Awareness' gets a bad press as an indicator of marketing …

5 Daily Tasks Successful Entrepreneurs Never Put Away | Inc.com

Nobody wants to be a failure. Of course, eager pull towards success cannot be put in one row with instinct of survival, however, I doubt anyone underestimates its importance in personal life and business - especially for those who prefer to take control of themselves.<p>That's why it's crucial to …

Entrepreneurship

Quick Start Guide to Finding New Instagram Brand Ambassadors

Instagram now has over 400 million users worldwide and growing — greatly surpassing once-dominant social networking sites like Twitter.<p>The mobile …

Public Relations

Turning Your Most Loyal Customers into Steadfast Brand Advocates

Turning a young startup into a thriving business is no easy task, and it requires a long process of building up brand recognition.<p>In the beginning, …

10 Lies About PR That Brands Need To Know

<i>This post was co-written with Sabrina Lynch, a Global PR Consultant. Updated on May 25 to include two Bonus Lies courtesy of David Kellis, Director of PR & Social Media for The Clorox Company.</i><p>PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate …

Public Relations

The 8 Jobs EventProfs Do Every Day

Above and beyond the logistics, the planning, the delivery and the reconciliation here are 8 other hats worn everyday by each and every event …

The 7 Stages of Business Ownership | Inc.com

Building a business doesn't happen overnight. You don't build a business and then wait for it to grow. You start with a barely feasible idea and you nurture it, guiding it through several phases of evolution until it becomes almost unrecognizable. If you're lucky, it will keep evolving until you …

Yes, you should write a fucking business plan.

Just because you’re a startup, doesn’t mean you won’t need it.<p>I know business plans aren’t in vogue. They’re not popular. Many of the startups that I …

Small Business

Logo Design Psychology

Learn more about Logo Design Psychology and Colour Theory to improve the effectiveness of your Graphic Design projects in Communicating with …

How your personal brand can stand out in crazy-competitive spaces

It’s a common misconception that personal branding is reserved for authors, speakers or those looking to become well-known personalities. In our digitally savvy world, where potential clients, investors and employers are just as apt to look you up on Facebook or Google search your name as they are …

Sell stories, not tech: 8 steps for pitching a hard-to-describe startup

<i>This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital</i> …

Fußball-EM soll Adidas neuen Rekordgewinn bescheren | Reuters

Herzogenaurach (Reuters) - Der scheidende Adidas-Chef Herbert Hainer steckt seinem Nachfolger Kasper Rorsted hohe Wachstumsziele.<p>An official 2014 World Cup ball is pictured before an international friendly soccer match in Sion May 31, 2014. REUTERS/Denis Balibouse (SWITZERLAND - Tags: SPORT SOCCER …

How to Get Your Employees to Stop Wasting Time

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

Personal Branding: 8 Ways to Create a Unique Business Identity

Have you been wanting to start your own business? Or maybe you already have, but you need a way to stand out among your competitors? Either way, if you haven't thought about the importance of personal branding, now is the time.<p>If you're not familiar with what the term "personal branding" means, …

Why This Brand Expert Believes Every Company Should Practice Culture Management | Inc.com

Company culture is more important than ever. It sustains employee enthusiasm and keeps customers happy. It determines how employees treat their work and react to opportunities or challenges when the CEO isn't in the room. This makes it a "must-have" rather than a "nice-to-have."<p>But how many …

Employee Engagement

How 3 Brands Made Their Content Go Viral (and What You Can Learn From It All)

Nobody can guarantee viral content. But you can always learn from others' success.<p><i>Did you check out the numbers on yesterday's post? It's going viral!</i><p>As long as it's getting attention for the right reasons, these words are music to a marketer's ears. Who wouldn't want an instant audience of …

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most entrepreneurs understand the importance of branding when it comes to business. Building a well recognized and respected business brand ads tremendous value and can create a significant competitive advantage. Just ask Apple.<p>So why, …

5 Ways the Smartest Entrepreneurs Build Million-Dollar Brands

An exceptional personal brand can lead you onto a million-dollar thought leader path<p>Building a personal brand can play a crucial role in shaping an entrepreneur's impact, both on his or her business and on their wider audience as a whole. A strong personal brand connects a face to the company, …

The speech is not about you: 4 tips for speaking success

<i>This article was previously published on PR Daily in April 2016.</i> <br>“Why the hell am I so nervous?” I wondered.<p>In moments I would get up to speak to an …

Time Management

"How do you get so much done?"<p>That is a sentiment I have heard quite a few times in my adult life. I always found it odd because I believe I am inherently lazy but upon taking stock, I do seem to get a lot done. I am the co-founder and co-operator of two for-profit companies, a co-founder and …

How to Create a Brand Strategy for Your Business

In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community …

Why Companies Are Advertising Their Master Brand

Recently, both Hershey and Coca-Cola have switched to a master brand strategy. Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, …