Vanessa M.

28 Flips | 3 Magazines | 9 Likes | 4 Followers | @VanessaM7807 | Keep up with Vanessa M. on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Vanessa M.”

Coca-Cola’s Secret to Storytelling

Coca-Cola recently redesigned its website for the “Coca-Cola Journey” campaign. The company’s digital communications and social media manager, Ashley …

7 tips and tricks to become a master Instagram Storyteller

The Real Role Of Storytelling In Marketing

When we think about using storytelling as a marketing tactic we often get confused about the purpose of the story. Most marketing tries to tell the …

Marketing

Lessons in Story Design from Pixar's Creative Team

I was 11 years old when <i>Toy Story</i> hit theaters—too old to play with toys. Even so, the movie resonated with me in a deep way. I had always imagined my …

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

14 Powerful Storytelling Techniques to Boost Your Career

Storytelling is a very beautiful and old art practiced all over the world. It’s an art of interest, learning, and passion. It is a very old tradition …

Public Speaking

How to Build a Social Media Marketing Strategy That Balances Story and Budget

In 1848, James W. Marshall’s discovery of gold in the California territories resulted in a massive seven year migration from the east coast that we …

Marketing

Why Storytelling Should Be Part of Your Marketing Strategy

Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords …

Marketing

Storytelling, The New Trend in Business

Posted by Social Media with Carmen Lascu on 09/09/2016<p>We are living in a world where cold calling and self promotion are no longer working and we …

Why Leaders Need To Be Great Storytellers

We’ve all seen them. Emotionally flat presentations. Emotionally devoid corporate mission, vision, and value statements that are simply wall art. They’re not memorable. And even if the team has been asked to memorize them, even recite them, but if you ask what they <i>mean</i>, you’ll get blank stares.<p>Why? …

Customer Service

Storytelling As A Business Skill

Beyond just entertainment, storytelling can be used as a powerful tool in business pitches. The ability of a good story to hold the attention of an …

How to Create Stories That Resonate

Is there a better way to share and embody your brand story than through content marketing? No, there’s not. Content marketing is one of the best ways …

How to Craft a Marketing Story that People Embrace and Share

You’re telling a story.<p>Whether you know it or not, or intend to or not … you absolutely are.<p>Everything you do to market your business is another …

4 Strategies for Becoming Your Own Chief Storyteller | Inc.com

<i>By Carrie Rich, co-founder and CEO of The Global Good Fund.</i><p>At the 2015 EY Strategic Growth Forum, I had the good fortune of sitting next to Larry Janesky, a prominent business leader, inventor and author, among many other impressive attributes. After listening to Larry's thoughtful perspective, I …

Leadership

The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming …

Content Marketing

Start A Fire

The Digital Evangelist Leading Google's Storytelling Movement

“Storytelling rocks.” Two words I never thought I’d hear from an expert in data analytics. But Avinash Kaushik isn’t like most data experts, and the lessons he offers can help professionals in any industry stand out from the competition.<p>Kaushik loves data. He really loves it. Kaushik writes a …

Digital Marketing

11 Steps For Branding With Stories

As entrepreneurs, Diane Engelman, PhD, and JB Allyn, MBA, have been perfecting a methodology over the past 12 years that is burgeoning in popularity today. Engelman, a neuropsychologist, and Allyn, a psychology writer, have been pairing their talents to create personal stories to support growth and …

Marketing

What You'll Need to Build the Agency of the Future

In 2010, the CEO of an upstart digital agency was asked by the IAB to predict the future of advertising agencies and how they needed to adapt if they …

The Resurgence Of Storytelling

UX Design & Digital Storytelling: Why Story Is Central to User Experience

Which of the following two paragraphs do you find more compelling?<p><b>Paragraph 1</b><p>Karen arrived at the subway station. She waited for her train. After a …

Good content marketing is about getting your storytelling straight

September 26, 2016<p>Legendary director and producer Steven Spielberg once said: “through … good storytelling, you can get everybody to clap at the same …

7 story types to make an impact in business presentations

How to make an impact in any business presentation<p>The most powerful way to make a memorable impact in any business presentation is to tell a …

The Art of Channel Surfing: Storytelling Across Mediums

<i>Heather Carver, SVP, Seller Accounts, Rubicon Project</i><p>Here’s something advertisers can agree on: Digital ad buying has been completely transformed and the automation age is here. More than two-thirds of digital display advertising will be bought programmatically, according to a new report from …

Menu

Everyone has a story tell, whether you are an individual, a local group, or a business striving to define itself narrative helps put the events of …

Using the ‘hero’s journey’ arc to tell stories

How many of your childhood bedtime stories started, “Once upon a time”?<p>Probably more than you can recall.<p>Whatever the unfolding plot was, you knew it …

Public Relations

The Ultimate Guide to Collecting Non-Profit Stories - The Storytelling Non-Profit

One of the questions that I get asked the most is: “How can I find stories to tell?” As a fundraiser or communications professional, you might be one …