Valérie Gervais

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The 10 Things You Need To Know In Advertising Today

<b>1. Forrester is advising marketers not to use Facebook if they want to build social relationships with their customers.</b> The latest brutal report from the research company (which often criticizes Facebook) says the social platform's declining organic reach means marketers should consider using …

Advertising

Forrester Advises Advertisers To Abandon Facebook Because It Is Biased Against Them

The release of the "Social Relationship Strategies That Work" report follows Facebook's announcement on Friday that is going to reduce the organic reach of brands' "promotional" page posts even further from January. Facebook says the idea is to "increase the relevance and quality" of the stories …

Marketing

51 Top Tools, Apps, Software & Products to Boost Your Marketing Productivity

By docur8ed<p>In All Things Productivity, Blog<p>0<p>Marketers today wear so many hats: content creators, content curators, social media managers, project …

YouTube Influencer Marketing is NOW Open to All Brands

From its origins as a simple video-sharing platform, YouTube has since changed the face of video consumption. But while many brands understand the …

Marketing

Social Psychology for Marketers: 8 Lessons in Buyer Behavior

Learn eight psychological theories that will help you predict your prospects' …

Why good leaders make you feel safe | Simon Sinek

I'm not your inspiration, thank you very much | Stella Young

How to speak so that people want to listen | Julian Treasure

Joi Ito: Want to innovate? Become a "now-ist"

Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Jarrett J. Krosoczka: Why lunch ladies are heroes

Isabel Allende: How to live passionately—no matter your age

How not to be ignorant about the world | Hans and Ola Rosling

The Argument for Adopting a Storytelling Structure for Your Content Marketing

People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For …

44 Best Mobile Apps and Tools for Social Media Marketers

<i>This post originally appeared on the Buffer blog.</i><p>You get a ton done when you’re at your computer, speeding away on the day’s social media strategy.<p>Might there be a way to wring some productivity when you’re away from your desk?<p>Mobile apps and tools can make it so a marketer’s entire day is filled …

Ad Retargeting: It's About Context, Relevance and Value

The exponential the increase in "big data" aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which …

Say hello to the 7Ps of marketing

LONDON: The 4Ps of marketing are an outmoded concept in today's digital world, but a radical revision by an industry figure argues that marketers …

How Do Successful Entrepreneurs Make Marketing Decisions?

When somebody asked me that the other day, my first reaction was:<p><i>“The same way we make all our decisions, I guess. Every day is one long string of decisions and, when you’re the owner of the business, most decisions eventually fall on you. The important ones, anyway.”</i><p>Since there are hundreds and …

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

Reactvertising. It’s been called “the new agency model” and it’s really the only way for brands to market in a fast-paced world. As explained in a …

Universal Orlando Resort

The Importance of Earnestly Promoting Content

Here is a basic truth by which we Web marketers abide: content drives action. But content can only work its magic if it reaches its intended …

4 Principles of Marketing Strategy | Brian Tracy

Le marketing expérientiel - Réseau de veille en tourisme

Le marketing expérientiel présente le «nouveau» consommateur non plus comme faisant partie d’un groupe constitué à partir de critères …

Marketing

Le digital marketing et ses 5 mondes

Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés …

Marketing