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The Art and Science of Brand Engagement on Instagram (Infographic)

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Branding

How to Measure Employee Brand Engagement

<i>The following is a guest post by SAP senior director Joe Pantigoso.</i><p>A traditional measure of employee brand engagement is a net promoter score taken …

Brand Management

Social Media Engagement Trends You Shouldn’t Miss [Infographic]

Many companies have clued-up the fact that being present and active on social media platforms is imperative if they are to succeed in their marketing …

How to Use Social Media to Promote Brand Engagement

Brands that want to outlast their competition must take advantage of the recent advances in online communication, specifically social media. Social …

Digital Branding and Engagement

Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

How to Use Hashtags Effectively on Twitter for Brand Engagement

If you are going to run a Twitter marketing campaign, hashtags are essential. In fact, according to Buffer App, adding one or two hashtags to a tweet …

Social Media

Kimoji Developer: How Chatbots and Keyboards Are Poised To Change Brand Engagement [FoA SF]

Jonathan Shriftman, Director of Business Development at Snaps, shares how brands can make useful and popular applications for mobile messaging

New Twitter features can boost brand engagement

On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and …

Four Steps To Measure Brand Marketing

It isn’t easy being the CMO in any company. While each wave of marketing innovation creates new capabilities and possibilities for interacting with …

Marketing

Is ‘brand engagement’ a meaningless metric?

en_GB<p>article<p>Nearly four out of five marketers use 'engagement' as a metric to prove return on investment, new Marketing Week research has found, but …

Marketing

Remote Work and Remote Jobs

Remote Working

Use These 4 Tips To Avoid Critical Editing Mistakes

Avoiding editing mistakes is almost impossible without a good knowledge and understanding of what you're doing. By now, you’ve probably seen several …

Creating the Photograph: Ken Kiefer's "Affaire de Coeur"

<i>Creating the Photograph is an original series where photographers teach you about how they concepted an image, shot it, and edited it. The series has</i> …

The Nikon: Perfection in a Camera

The Nikon. Why do I use The Nikon? The only real answer is that if you don’t already know, I can’t explain it, you just have to do it yourself. But …