Universal Outdoor

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This Pet Food Company Just Made a Holiday Scratch-and-Sniff Book for Your Dog

When it comes to scratch-and-sniff books, dogs are a prime and underserved market. To correct that, one pet food company has released a very special …

The Peanuts Marketing Blitz Was Everywhere, but Much of Its Social Engagement Was ‘Dismal’

Over the past few weeks, 20th Century Fox kicked its exhaustive marketing push for The Peanuts Movie into high gear using a strategy similar to this …

How Slurpee Made Real 3-D Cups From the Soundwaves of Its Radio Ads

If you could drink a Slurpee out of anything, would you choose a plastic cup modeled from the soundwaves of a radio ad?<p>To celebrate Australia's Bring …

Mog the Cat of Children’s Book Fame Gets a Chaotic Christmas Revival From Sainsbury’s

Each year, British grocer Sainsbury's creates one of the season's most anticipated Christmas ads, and this year's features the return of a beloved …

Katy Perry Is a Nutcracker, a Fairy Godmother and More in H&M’s Loony Holiday Extravaganza

H&M has hired the perfect celebrity endorser for its over-the-top, candy-coated holiday spectacular: Katy Perry.<p>The pop star and walking acid …

These 4 Brands Are Embracing the Twitter Emoji Craze

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that …

Ad of the Day: John Lewis Cheers Up the Man on the Moon in Lovely Christmas Ad

The most eagerly anticipated ad of the holiday season—and probably the year—rolled out Friday, as British retailer John Lewis unveiled its latest …

Ad of the Day: Ikea Turns Your House into a Magical Playland in Gorgeous Storybook Spot

Is your home an Ikea-furnished wonderland?<p>A new ad from the retailer and agency Mother London features a rich imaginary world, full of islands in the …

This App Will Help You Find the Perfect Wine to Pair With Your Halloween Candy

Kids are the primary collectors of Halloween candy, but everyone knows it's the adults who determine how the sweets are purchased, distributed and …

With 30 Years to Prepare, Here’s How Brands Celebrated Back to the Future Day

Prepare for the imminent arrival of tweets 30 years in the making.<p>Today is Oct. 21, 2015, otherwise known as Back to the Future Day, the day Marty …

iOS 9’s Puzzling Eye Emoji Is Explained: It’s the First Ever Made for a Social Cause

A number of anti-bullying campaigns have rolled out in recent years, with most of the messaging aimed either at the victims or the bullies …

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Even Instagram has gone crazy for GIFs.<p>Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make …

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm …

How Pepsi Landed the Perfect Product Placement, Then Made It a Reality

There was a time in the past when the future was not yet real. It was before Marty McFly and Doc raced through decades in a beat-up DeLorean, before …

The Headless Horseman, His Pumpkin, Play the Odd Couple in Sweet, Creepy Reese’s Spot

Imagine if the iconic Headless Horseman and his flaming pumpkin noggin had a bit of a love-hate relationship. They've been together so long that each …

If You’ve Been Wanting a Pepsi-Branded Smartphone, It’s Apparently on the Way

PepsiCo China has been developing a branded smartphone with a licensing partner that uses the Android operating system and will debut on Oct. 20 in …

Get Peanutized for the Upcoming Snoopy Movie!

Ever feel like you belonged to the world of Charlie Brown and Lucy?<p>Leading up to Fox Family's The Peanuts Movie, nostalgic fans can visit Peanutize …

How an Alien Doodle Became Reddit’s Simple, Versatile Logo

This is the story of how a bored college kid let his mind wander in class and wound up changing the world. Wait—haven't we heard this one before? You …

David, W+K Win Clio Direct and Engagement Golds for BK’s Proud Whopper, Delta

David in Miami's famous Proud Whopper campaign for Burger King has picked up two more major awards, winning golds in the Clio Awards' Direct and …

Pot Noodle Smashes Your Gender Stereotypes with This Unexpected Boxing Story

Pot Noodle is about to destroy your gender sterotypes, and you're going to love it. In fact, you'll want to watch it twice.<p>The "You Can Make It" spot …

Quiz: Do You Know Which Words Are Missing From These Taglines?

Remembering a brand's tagline is pretty simple. It's drilled into the consumer's head over and over. But what happens when you remove a few words? …

The Pope Now Has His Own Set of Emojis, Just in Time for His First U.S. Visit

Today you can find pretty much any kind of emoji keyboard your little heart desires, from Star Wars and Ikea to Coca-Cola and Mentos. Now you can add …

Will GIF-Powered Emails Get More People RSVP’ing for Events?

GIFs have already overtaken brands' social media and online video. Next up: Email marketing.<p>Event-planning platform Splash and Giphy—a GIF library …

Google Doesn’t Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Google's branding just got a makeover.<p>The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the …

Who Needs McDonald’s? Burger King Says It Will Partner With 4 Other Chains on Peace Day

Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the …

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

A retweet is nice and all. But as an expression of affection, it's woefully lame.<p>Diet Coke understand this, and is taking a grand new approach to …

Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice

New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made …

Here’s What Made Coca-Cola’s Green Glass Bottle the World’s Coolest Container

You've probably never heard the name of Earl R. Dean. Or, for that matter, the Root Glass Company of Terre Haute, Ind. But there's a good chance that …

These Are Literally the Top Dogs in Entertainment

With the dog days of summer upon us, and with the help of E-Poll, we've put together a list of the top dogs in entertainment. The research firm asked …

VW Designed a Baby Stroller With Automatic Braking After Joking About It in an Ad

Volkswagen Netherlands aired a TV spot in April in which VW owners had great expectations for their other possessions—including one mother who …