Umesh Shah

27 Flips | 1 Magazine | 28 Likes | 2 Following | 7 Followers | @UmeshShah55qt | Keep up with Umesh Shah on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Umesh Shah”

How to Know What Content Drives Traffic

At least eight of every 10 pieces of content flatline when it comes to generating web traffic – often the goal of many content marketing campaigns. …

How to Structure Landing Pages

Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a …

How to Write Ridiculously Persuasive Landing Page Content

Increase conversion rates by learning how to write persuasive landing page content like these successful examples.

Learning

3 Psychologically Proven Ways to Convert More Landing Page Visitors

Do you want the bad news or the good news first?<p>Well, the bad news is that your boss is literally <i>never</i> going to get tired of pushing you to generate …

American Cancer Society

7 Best-In-Class Content Marketing Characteristics To Succeed

How To Improve Your Content Marketing In 2015<p>Having best-in-class content marketing isn’t an accident.<p>It doesn’t happen just because you’re marketing …

Marketing

How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy - Copyblogger

Customers. Complex bunch.<p>They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or …

Customer Experience

Key Trend for 2015: The Customer Journey Moves to Center Stage

For marketing traditionalists, digital marketing technology is still primarily used for email, and each marketing channel, whether online or offline, …

6 Mistakes Many Marketers Make Daily

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>It …

2015 Predictions For CMOs And Digital Marketing

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue.<p>Customer experience is the top innovation project for 2015, continuing its …

The Skeleton of a Perfect Landing Page

Pretty much each and every website has at least one landing page. In traditional terms, that can be the homepage of the site, but of course that’s …

7 Digital Marketing Solutions for Every Startup’s Needs

<i>Daniel Reed is the Digital Marketing Manager for Sinch. This post originally appeared on the Mention blog.</i><p>It’s tough being a startup — budgets, growth, and hustling everyday to make that change that you dream about.<p>As the Digital Marketing Manager, it’s my job to get Sinch — a cloud based …

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has really come into its own in the last few years. Businesses have begun increasing their content marketing budgets and marketers have are becoming more confident of the deliverables coming from custom content …

Marketing

12 Landing Page Trends to Watch

<i>Note: This is an update of a piece originally published in late 2014 by Will Hoekenga. The landing page trends we predicted in that post aren’t brand</i> …

3 Marketing Tactics You Need for 2015

As the end of the year approaches, it’s time for marketers to establish 2015 goals and objectives. <b>The marketing space is changing so it is important</b> …

Does Your Inbound Marketing Funnel Have Enough Room For Trust?

Do you remember the first time that you realized the true power of inbound marketing? I do.I was running a small marketing consulting company and was …

The 3 Goals to Set for Content-Marketing Success

6 min read<p>This story originally appeared on Visual.ly<p>Marketing has changed a lot since the days of broadcast. Generations X and Y get their news and entertainment from their smartphones, their tablets, and their notebook computers. And what’s worse (at least from a marketing perspective), they get …

Marketing

A Guide To Optimizing Your Social Media Marketing Campaign

We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day.<p>Here are a few examples:<p>Checking your analytics to see …

9 Blogs That'll Make You Better at Lead Generation

landing pages and conversion rate optimization blog by pagewiz<p>9 Blogs That’ll Make You Better at Lead Generation<p>By Ron Sela on July 20, 2014<p>Reading …

Marketing

Post-Guilty Plea Advice From Credit Suisse?

Credit Suisse—not just a subsidiary, but the parent—plead guilty of conspiring to help Americans evade taxes. Paying $2.6 billion in fines, Switzerland’s second-largest bank more than <i>tripled</i> the $780 million fine UBS paid over similar charges. But while UBS got off with a deferred prosecution …