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B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, …
Having a documented content strategy can be the one thing keeping you from achieving success from your content marketing efforts.
To be successful with your content marketing efforts, you should have a documented content strategy. Here's how to create one and start driving …Marketing
If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While …Marketing
Your audience doesn't want to hear you talk about how great your own company is, and publication editors won't accept that kind of content.<p>One of the most common mistakes I see leaders and content marketers make is slipping in product and service mentions, humble bragging, and just generally being …Marketing
Fuel your digital marketing with data-driven insights from Influence & Co.'s whitepaper, "The State of Digital Media."