Ulrike Arndt

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The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, …

Marketing

How to Create a Content Strategy That Works

Having a documented content strategy can be the one thing keeping you from achieving success from your content marketing efforts.

Content Strategy

How to Create a Documented Content Strategy That Drives Business Goals

To be successful with your content marketing efforts, you should have a documented content strategy. Here's how to create one and start driving …

Content Marketing Takes a Turn for the Better: New 2017 Research

If you were able to join us at Content Marketing World — or have been following some of the coverage — you know that the tides are turning. While …

Marketing

Why Being Promotional Will Get You Nowhere With Digital Content Editors

Your audience doesn't want to hear you talk about how great your own company is, and publication editors won't accept that kind of content.<p>One of the most common mistakes I see leaders and content marketers make is slipping in product and service mentions, humble bragging, and just generally being …

Marketing

Download The State of Digital Media

Fuel your digital marketing with data-driven insights from Influence & Co.'s whitepaper, "The State of Digital Media."

Marketing