Udit Dureja

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What Blockchain Could Mean for Marketing

Companies are collecting more data than ever before, and are making significant business decisions based on it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now seen ample evidence of the impact and importance of the first three. A higher “Volume” of data has led to …

eCommerce Marketing Strategies - 12 Killer Tips

Five Marketing Automation Tips For Small Businesses

Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between …

Marketing

How two Indian startups are using big data to get ahead—and stay there

Inside a glass-fronted four-storied building in the heart of Gurugram, 150 engineers are continuously tracking a fleet of 2,500 trucks as they criss-cross the country, travelling thousands of kilometres every day.<p>Since it launched in 2014, Rivigo has built its business by solving complex logistics …

13 types of videos that could power up your business

You’ve been thinking about investing in video content, but you’re not sure where to start.<p>Video is certainly worthy of investment, but it’s important …

Social Media Content Ideas for Your Content Calendar

Social Media Calendar Ideas<p>The infographic below outlines the social media content ideas that can be included in your content calendar.<p>Discount or …

A Total Beginner’s Guide to Building a Social Media Strategy

For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer …

Social Media

5 Ways to Get People Talking About Your Brand, Both Online and Off

Across continents and generations, research shows that the recommendations of friends are trusted more than any other form of advertising. People …

India’s e-commerce market is exploding—and how

Despite a slowdown in the last few years, the Indian e-commerce market remains one of the world’s fastest-growing and is set to overtake several global peers.<p>“We expect the online retail market in India to grow at a CAGR of 29.2% to cross $73 billion in 2022, representing nearly 5.7% of total …

Online Life

Social Media Trends for Business – What You Need to Know

What are the social media trends this year, anywho, right? Specifically, what are the social media trends for business? AND, exactly how are your …

Social Media

Consumers are Rejecting Materialism and Embracing Experiences -- Here's How to Capitalize

Millennials are eschewing materialism in favor of experiences -- here's how your company can make the most of the trend.<p>The numbers don't lie -- people (especially Millennials) are placing a greater value on experiences instead of material goods. From music festivals to skydiving adventures to …

Marketing

Brand Archetypes Help Manufacturers Connect With Ideal Customers

Whether it’s running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their target …

Nike Salutes F.C. Barcelona and the Catalan Culture in Flashy Ad by W+K

Nike celebrates its 20-year partnership with F.C. Barcelona, one of the world’s great soccer clubs, in a new 90-second spot directed by Oscar-winning …

Gatorade Created a Shop With a Secret Room Full of Tech-Driven Training Equipment

Gatorade made its SXSW activation slightly deceptive. When attendees walk into the space they enter into the G-Store—a somewhat small pop-up shop …

Web Traffic Is the New Foot Traffic: Why Galleries Are Investing Big to Chase Digital Natives

Galleries<p>In the face of dwindling foot traffic and rising fair costs, galleries are devoting more and more resources to their digital presence.<p>,<p>Is a …

The Strategies Revealed Behind National Geographic’s Whopping 85-Million Instagram Followers

Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social …

How Brands Like Audi and Pez Are Winning the AR Game – Adweek

Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing …

5 Marketing Lessons You Can Learn From Gary Vee

It's time to get your hustle on.<p>Gary Vaynerchuk (also known as Gary Vee) is arguably the most influential thought leader in the marketing industry at the moment. He built up his success through hard work and hustle, using the power of the internet to grow his father's wine shop into a multimillion …

Entrepreneurship

95 Simple Ways to Generate Massive Amounts of Website Traffic

rawpixel / Pixabay<p>I’ve put this comprehensive article together to help you cut through the marketing hype and crap that’s all over the social media …

Social Media

The Biggest Ecommerce Trends You Need to Know About

Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total …

Marketing

How to Introduce Yourself Powerfully in a Facebook Group or Online Community (Because You Never Know Who’s Watching)

Every year I invest 6-figures in trainings, coaching and Masterminds and I’m always invited to join new communities, often with powerful and …

Marketing

How to Bootstrap Your Small Business from the Ground Up

The Ultimate Guide to Small Business Bootstrapping<p>Updated March 10, 2018<p>If you want to start a business with very little start-up capital or grow …

#6 Marketing Tips to Make Your E-commerce Brand Stand Out From The Crowd

Brands are not born overnight rather they are built over long periods of time with a persistent approach and great product.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>“I am building a consumer …

Marketing

How Loyalty Marketing Can Survive in a Gen Z World – Adweek

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual …

What's Trending: Key Content Marketing Trends in 2018 | LinkedIn Marketing Blog

What should you do after you’ve built up a highly successful blog with a loyal audience and sustained traffic? The team at Agorapulse decided to go …

7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment.According to Demand Metric, content marketing …

A Beginner guide — How ChatBots affect the future of content marketing

<b>A Beginner guide — How ChatBots affect the future of content marketing</b><p><b>What is a chatbot?</b><p>Chatbot is a program that simulates communication with a …

The Right Way to Do SEO [Flowchart]

SEO can quickly get complicated as algorithms change and marketers try to stay up-to-date on new technologies and content trends.<p>But the team at …

Three things to consider about influencer marketing

A million subscribers does not equal buckets of engagement.<p>So-called influencer marketing (done by influential people<br>online and on social media) can be an effective way for a brand to reach its target audience without being too pushy or salesy.<p>Whether it’s someone on Instagram providing a discount …