Udara Dharmasena

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Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Advertisers haven’t had to look too far for negative news lately. But as broadcast spending dips and clients question the safety and effectiveness of …

YouTube wants to make it easier for marketers to make thousands of different ads

The company is on a mission to convince advertisers that more relevant ads — tailor made for a certain viewer's profile — will have a much bigger impact on consumers.<p>It sounds pretty logical, but many big advertisers still only repurpose TV ads for the web. They don't have the ability, wherewithal, …

The end of online ads is probably coming, but it's not what you think

There's a very good likelihood that you, reading this, use some kind of ad blocker.<p>If that's the case, then you've managed to outsmart Wall Street, …

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

<i>Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the</i> …

Download the most treasured mobile marketing trends for 2017 - Digiday

On average, American consumers download 2.3 apps every month. And yet, one in five of those apps are installed and then forgotten. In this white …

Social Media for E-Commerce Marketing [Infographic]

Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to …

LinkedIn Just Stole an Idea From Facebook - And it's Tremendous | Inc.com

LinkedIn just channeled its inner Facebook, making a move to leverage more of its users' personal data so marketers can connect and engage in a more personalized fashion.<p>"Today, we're excited to announce the launch of PYLON for LinkedIn Engagement Insights, a reporting API solution ... that lets …

Marketing

4 Social Analytics Tools You Can’t Do Without

Websites analytics are well known, and every marketing blog seems to devote a few posts to Google Analytics, Piwik, Clicky and others.However, data …

Google Analytics

15 Free Ways to Increase Your Facebook Page Likes | Inc.com

Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users.<p>Who wouldn't you want <i>that</i> kind of reach?<p>But most business owners wonder if I have a limited marketing budget, how can I increase …

Marketing

Facebook Launches Online Creative Hub in Bid to Simplify Creation of Ads

Facebook ads, like those on many platforms, started out relatively simple. But as Facebook has rolled out ad products at a growing clip, some of the …

Customers, not advertising, might pay for the future of the internet

Startup founders are steadily losing interest in advertising. An analysis by Silicon Valley startup accelerator Y Combinator found that number of applicants mentioning advertising as a source of revenue has fallen by more than half since peaking in 2009. By contrast, founders are gravitating to …

Startups

Why Programmatic is the Future of Digital Display Advertising (Infographic)

Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad …

YouTube Stars Colin Furze and Casey Neistat Are The Future Of Advertising

Some time ago now I turned off my ad blocker. I decided to do this because my salary comes almost entirely from ad revenues and so to block such things would be hypocritical. I can tell you for a fact that my web browsing experience is a lot more painful now, and that’s a bad thing – especially if …

Advertising

10 most important things in advertising

MC Hammer is in a new campaign urging fans to "stop hammer time." command/YouTube<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Google let the TV show "Silicon Valley" post fake news to search results.</b> "Silicon Valley" published the stories straight to …

Advertising

New research reveals enterprise content marketing trends in 2016

<b>Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of</b> …

Marketing

Winners and losers of Facebook’s latest algorithm changes

Facebook’s latest clickbait purge is going to have ripple effects for publishers. The social giant is putting an emphasis on articles that are …

Top mobile tools for marketers in 2016

Mobile Marketing Trends And Tools You Can't MissMobile marketing has had an incredible run, far exceeding the expectations of its pioneers with …

Marketing

How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First

When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of …