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Why you need to write multiple headlines for every article

For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article.<p>I don’t believe the perfect headline exists, though. Not anymore, anyway.<p>The …

A Knife for Designers by A Designer

It’s sort of ironic how the precision knife is so commonly used by designers yet so lacking in design evolution. Who hasn’t lost the cap? Or had the …

Adventurous Typography Design & Calligraphy

Let's finish off the week with a typography design and calligraphy project that totally defines a genre and style. Overall, It kind of reminds me of …

Calligraphy

Tesla heads to Mexico to find new engineering talent

Tesla is always quick to remind us that its vehicles are engineered and built in the US, but it's currently looking for new employees south of the border.<p>Tesla held a series of interviews in Monterrey, Mexico for new engineering talent, Reuters reports. The automaker is currently interviewing a …

Clever Series Illustrates Words that are Lost in Translation

<b>Yiddish</b><p>You've probably experienced something that's been “lost in translation,” meaning that there's no adequate equivalent for a foreign term. Don't feel bad – sometimes it's hard to capture the essence of a word in another language. This is the concept of New Zealand-based designer Anjana Iyer's …

Selling Health Care To California's Latinos Got Lost In Translation

It's been decades since the advertising industry recognized the need to woo Hispanic consumers. Big companies saw the market potential and sank millions of dollars into ads. The most basic dos and don'ts of marketing to Latinos in the United States have been understood for years.<p>So when officials …

Biculturals Dominate U.S. Hispanic Population

For Latino culture, the era of assimilation is long over, according to a new study from OMD Multicultural and sibling analytics firm Annalect.<p>Latino …

'Upscale Latinos' Contribute 40 Percent of Hispanics' Trillion Dollar Spending Power, Says Report

A Hispanic trade organization and a global information and measurement company identified "Upscale Latinos" as the most influential segment in the …

I say Hispanic. You say Latino. How did the whole thing start?

Video by Roxanne Makasdjian and Phil Ebiner/UC Berkeley<p><b>BERKELEY</b> – From Hollywood actor Cameron Diaz to the late labor rights leader Cesar Chavez, the …

The Rise of the Hispanic Mobile Consumer – Dan Hodges

Latinos In US Twice As Likely To Become Entrepreneurs

A new report from the Kauffman Foundation -- titled "Entrepreneurial Activity 1996-2013" -- has some interesting findings about the demographic of …

Entrepreneurship

Marketing to Latinas: Hispanic Women Growing in Buying Power

Hispanic women are growing in purchasing power in the U.S., as Hispanics reach 54 million in the U.S. population. According to Nielsen, Hispanic …

Latinos Pledge Allegiance To More Than One Soccer Team

I would never have imagined that my immigrant mom, a Spanish teacher, a proud <i>mexicana,</i> would be cheering for Team USA in the World Cup. A few days ago I overheard her talking to my <i>tía</i> on the phone. She told her sister, "Isn't it great that the American team is playing so well? Now we have two teams …

Here’s Why Brands Are Speaking Spanish in General Market Ads

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish …

Advertising Industry

How Hispanics Became Hollywood's Most Important Audience

First in a series: Hispanics have accounted for at least 20 percent of opening weekend ticket sales for every hit this summer, Nielsen research …

Univision | The #1 place to reach Hispanic America

Official site of Univision Communications - Reaching Hispanic America through demographic information, articles and other resources for advertisers.

Hispanic Americans need culturally tailored heart care

A first-time comprehensive overview of cardiovascular disease among Hispanics in the U.S. outlines the burden of heart disease and stroke as well as …

The crucial Role of Mobile Media in Hispanic Music Consumption

Hispanic consumers love music, and they're more likely than the general U.S. population to use mobile devices. Put those things together and …

In Midwest, More Radio Stations Switching to Spanish

For many Latinos in Cleveland, Ohio, waking up on January 1st to the sounds of Marc Anthony on 87.7 FM (WLFM-LV) was a dream come true. The arrival of "La Mega" was a welcome arrival in the state's second most populous city. But the story of the Cleveland station's switch to <i>español</i> and bilingual …

'Total market approach' a total fail in reaching Hispanics - Orlando Business Journal

By Hernan Tagliani <br>– Contributing writer, Orlando Business Journal<p>Aug 18, 2014, 11:35am EDT<p>There has been a lot of debate about using a “total market …

To Win Hispanics, Brands Need Customized Strategies

Major brands know they need to more effectively target Hispanic consumers, who now wield more than $1 trillion in purchasing power and account for …

Bicultural, Stylish Young: Upscale Latinos are Big Spenders, Better Planners, Healthier and Love Pets

Thousands of companies have spawned campaigns to attract bilingual, tech-savvy and big-spending upscale and affluent Latinos.<p>Marketers have …

Pets

America's Tipping Point: Most Of U.S. Now Multicultural, Says Group

The melting pot is about to be gently stirred.<p>While the U.S. Census estimates America's whites will become a minority in 2043 - making the country majority-minority - a group says that future is already here. Most of us are multicultural, according to the research and marketing firm EthniFacts, by …