Tyler Leleux

23 Flips | 4 Magazines | 56 Likes | 1 Following | @TylerLeleux | Keep up with Tyler Leleux on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tyler Leleux”

Influencers: Instagram Is the Most Engaging Platform (Report)

Influencer marketing has come into its own this year, with marketers and influencers gaining a better understanding of the power it holds. However, …

Public Relations

Forever Broke: 15 Things Holding You Back From Becoming a Multimillionaire

As Mark Cuban once said, "Ideas are worthless until you do something with them."<p>There's no surefire way to become a millionaire. But there are definitely things that are holding you back from achieving that elusive multi-millionaire status.<p>Over my 32 years of being alive (yes, I'm 32), I have been …

Self-improvement

After Spending Millions, Here are the Top 7 Lessons from a Facebook Ad Agency

Get smart before you run a Facebook ad campaign. Every setting in your ad set up counts.<p>The web is overflowing with how-to guides on running a Facebook ad campaign.<p>If you're running an ad campaign yourself, it might be useful for you to get a sneak peak from inside an ad agency. AdvertiseMint …

Social Media

7 Psychological Tricks to Use in Your Social Media Marketing

With competition online getting more intense, we all need to do what we can to get ahead. In this post, we're going to look at what psychology can …

3 Insanely Cool Ways VR Will Change How We Market Products

Virtual reality is all the rage for gamers, but what does it mean for marketing?<p>Perhaps nowhere is the mass acceptance and adoption of virtual reality more evident than in the Pokemon Go craze.<p>In less than a week, it's been installed on twice as many mobile devices as Tinder and one infatuated …

Virtual Reality

The Next Digital Marketing Trend to Watch? Branded Browser Extensions

Change a user’s browsing experience, and you change her perception of the brand. That’s the thought behind a handful of brands using browser …

Content Marketing

Comment on The Iconic Google AdSense Check and My 10 Year Journey After by Sheri Garcia

I wish I could drive around on the Internet and make money like you do:).I’m Just not that smart at it, but it’s my life’s desire to learn the …

How Digital Marketing Has Changed Customer Expectations

Digital marketing has brought businesses and consumers many things, including brand awareness and easy access to products. This was all part of the …

Customer Experience

Influencer Marketing 2016

Influencer marketing is the act of targeting specific individuals or companies that don’t buy from you, but impact the decision making of those who …

Marketing

Why Looks Count in Politics

In elections, appearance counts more than most of us care to admit. It all comes down to the brain’s orbitofrontal cortex<p>Those who watched the New Hampshire Republican debate surely made a mental note of aspects of the candidates’ appearances as they staked out their turf: Ted Cruz’s jutting chin, …

3 Facebook Advertising Trends You Need to Know About

The year is 2016, and Facebook will soon be 12 years old. As Facebook hits puberty, it’s no longer just an influencer platform – now, it delivers …

The Evolution Of Display Advertising And What Facebook’s New Update On Audience Network Means For Advertisers

Editor’s Note: This is an exclusive guest post from Upasana Roy, Head of Strategy, Digitas Lbi India. Opinions expressed in this post are the …

How To Build A Profitable Blog!

This is a sponsored post. Read below...<p>I was looking at my adverts on a popular network today and discovered that many of the clicks and visitors I …

Your Guide to Being a Social Media Rock Star in 2016

My first encounter with social media was a long time ago. My first account wasn’t on Facebook or Twitter…it was on Myspace, and this was long before …

Candidates won't hesitate to use manipulative advertising to score votes | Bruce Schneier

Advertising in the 2016 election is going to be highly personalized, targeting voters’ personal information to sway their decisions<p>This presidential election, prepare to be manipulated.<p>In politics, as in the marketplace, you are the consumer. But you only have one vote to “spend” per election, and …

The New Influencers

Generation Z is the fresh-faced kid on the block, set to supersede aging Millennials as marketing’s golden child.<p>Before delving into how to connect …

Public Relations

Why The Shape Of A Company’s Logo Matters

Welcome to a world in which curves are a good thing.<p>Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, …

Graphic Design

Should advertisers invest in ‘moment marketing’?

WARC and Deloitte Digital recently published six major marketing trends for 2016. The most interesting is moment marketing: the idea that brands need …

1/3 Of American Adults Use Online Ad-Blockers, Few Publishers Try To Stop Them

If you’re one of the approximately 1/3 of American Internet users who employ an ad-blocker in your web browser, we don’t mind, because Consumerist …

Digital Advertising

Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks …

Social Media

Brands Can Now Find Out in Real Time How Many People Watch Their TV Ads. Here’s How

Advertisers won't have to wait hours or days after this year's Super Bowl to find out how many people watched their spots during the Big Game.<p>TV ad …

Advertising Industry