Tyler Bishop

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This Ad Placement Is Lowering Ad Revenue & Annoying Visitors

Our data science department has access to data from thousands and thousands of large digital publishers. They often share some interesting insights …

Digital Advertising

Website Visitor Segmentation Offers Big Earnings For Little Work

Website Visitor Segmentation Offers Big Ad Earnings Reward For Little Work<p>In the world of online publishing, there is always a search taking place …

Analytics

Why Removing Ads On Website Improved Its Ad Earnings

Why Removing Ads On Website Improved Its Ad Earnings?!<p>It seems crazy, right? The idea that your website would actually earn more revenue from showing …

Digital Advertising

The Publishing Industry Is Finally Adopting EPMV (or Session Revenue) and It’s About Time

The face of digital publishing is in constant change. There’s never been a time where publishers have had a more difficult array of parties to …

Digital Advertising

Using New Google Publisher Data To Improve SEO

Recently, Google rolled out a major update to Google Search Console. This update has equipped publishers with a wealth of new data and information; …

SEO

Improve Page Speed For Google SEO In Actionable Ways

Google announced the that they will be including mobile page speed as a variable in their mobile search ranking considerations starting July of 2018 …

Why AdSense Ads Aren't Showing Impressions | Complete Guide

Why AdSense Ads Aren’t Showing Impressions<p>This year, there has been an increase in the number of discussions online inside of AdSense forums about …

Run Ad Balance Experiments That Actually Work

Running Ad Balance Experiments That Actually Work<p>Google AdSense has recently reintroduced attention to a subject I happen to know quite a lot about. …

The year ahead for media and AI

<i>Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their</i> …

How To Handle Google Abusive Experiences Violations

Starting on February 15th, Chrome will institute the removal of all ads from sites that have a “failing” status for more than 30 days in the Ad …

4 Digital Publishing Strategies That Our Top Publishers Used in 2017

One of the most requested topics I get from our regular readers is to share more information regarding what we have learned from the thousands of …

3 Website Redesign Tips That Will Triumph In 2018

As someone who has been building, managing, and growing websites for more than a decade, there are few things that scare me more than a website …

2018 will be the year publishers stop treating visitors this way...

Digital publishers and online content creators are always adapting. Few industries have more moving parts than the publishing space, yet the rewards …

Google Search Hack For Increasing Organic CTR & Keyword Traffic

Google Search Hack For Increasing Organic CTR & Total Keyword Traffic<p>What if I told you that more people were using Google search than ever before. …

2 Content Growth Hacks That Drive More Website Traffic

Website owners and digital publishers are always evaluating new strategies for driving quality traffic to their sites. Recently, I shared two common …

How Does Black Friday Impact Publisher Ad Earnings

Black Friday’s Impact On Publisher Ad Earnings<p>The fourth quarter of the calendar year is traditionally when many publishers see their profits from ad …

Markets

Publishers earn record high on Black Friday according to this index

The fourth quarter of the calendar year is traditionally when many publishers see their ad earnings profits soar. Holiday season spending drives …

4 Structured Data Markup Examples That Drive Organic Traffic

4 Structured Data Markup Examples That Can Win You More Traffic<p>Structured data markup is quickly becoming a favorite tool of SEO’s and web publishers …

Data Modeling

Study: Website Traffic Monetization Using Machine Learning

Study: Impact of Machine Learning On Website Traffic Monetization<p>Artificial intelligence and machine learning are hot topics in almost every industry …

Machine Learning

Website Traffic Behavior That Impacts Total Session Revenue

The Website Traffic Behavior That Impacts Total Session Revenue<p>A website visitor’s experience — once they land on a digital property — is the supreme …

Analytics

Which WordPress Themes Work Best For Programmatic Publishers

Personally, I own and operate dozens and dozens of different WordPress websites. Additionally, Ezoic works with thousands of publishers using …

Digital Advertising

How Many Ads Are Too Many Ads On A Website?

There are few questions that galvanize online publishers quite like <i>how many ads are too many ads to display</i> on a website or webpage. Just about every …

Marketing

Ads.txt Information That Websites Should Know About

The Ads.txt Information That Websites Should Know<p>Ads.txt is an ad ecosystem innovation that aims to eliminate the ability of bad actors to profit …

Cybersecurity

TTFB Shouldn't Matter, Test This Instead For Pagespeed

TTFB Shouldn’t Matter, Test This Instead For Pagespeed<p>Time To First Byte (TTFB) is a metric used to measure how quickly a web server responds to a …

Web Development

How To Monetize A Website Using Only Banner Ads

For those that commonly follow our blog, you’re probably pretty familiar with the types of research, strategies, and tutorials we share. So you may …

Digital Advertising

5 Website Improvement Ideas You Can Do Using Ezoic

Most of the articles I write are on research, tutorials, or something related to modern techniques for digital publishers and website owners to grow …

AdTech

Using Ezoic To Do Website Traffic Analysis | Ezoic Blog

I’ve said it to hundreds of students and colleagues both; make sure you have Google Analytics running on your Web site and make sure you frequently …

Website Increased Site Traffic 130% Organically — Here's How...

How This Website Increased Site Traffic 130% Organically<p>Google recently hosted an event for website owners at their campus in San Francisco called,</i> …

User Intent Impacts Revenue From Advertising More Than Most Marketers Think

Visitor behavior on a brand's website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad …

How To Make Your Website Ads More Valuable To Advertisers

The publishing industry figured out a great revenue model long before digital publishing was ever <i>a thing</i>. Publishers provided readers with great …