Luis A. Soto

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PRFAA gestiona fortalecemiento de áreas en economía y salud con el gobierno federal

La Administración de Asuntos Federales del Gobierno de Puerto Rico (PRFAA) coordinó varias reuniones el pasado jueves y viernes con el secretario de …

Strength Training Tips and Workouts

Most of us know that cardio is important for getting fit and losing some weight, but what you may not know is just how important weight training is …

Exercise

Why So Many Companies Get Branding Wrong

Of all the assets any company owns, its brand is the single most valuable.<p>A bold statement? Sure. But think about it: A brand is the only corporate …

Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak <i>at</i>consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, printand other one-way interruptive marketing approaches are …

Eric Santiago Justiniano

Pending Legislation Could Cripple Consumer Music Choices

Over the last few years, the impact of the Internet and the transition from what I call an analog lifestyle characterized by physical magazines, newspapers, records, CDs and the call to a digital one has had numerous implications. Key among that is the how as in how consumers access and consume …

Steve Ballmer’s Big Lesson for the Rest of Us

The business media lit up over the weekend with the news that Steve Ballmer, the college friend who worked alongside Bill Gates to build Microsoft and was heir to the CEO job, will step down within a year. Ballmer, whose skills were in many ways complementary to Gates’, took the helm of an already …

Stop the Presses: A New Media Baron Appears

<i>Shareholder Letters Shed Light on Jeff Bezos’ Approach to Business</i><p><i>By MICHAEL MORITZ</i><i><br>August 5, 2013 | LinkedIn.com</i><p>Word that Amazon Founder and CEO Jeff …

A model for the future of brick-and-mortar hi-fi stores

Brick-and-mortar audio and home theater shops have been on the wane, but Northcoast Audio in Eureka, Calif., is bucking the trend.<p>Chris Larsen started Northcoast Audio in 2010 because he loves selling hi-fi and home theater gear. He also loves living in Eureka, a town of 30,000 people in …