Tulio Andres Guerrero Macías

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Marketing y psicología: ideas inducidas y efecto Florida

Note: There is a rating embedded within this post, please visit this post to rate it.¿Por qué la comunicación interior (en espacios) puede ser eficaz …

Always Targets Sexist Emoji, Opera Gets Debauched In Paris: The Top 5 Ads Of The Week

Geico fast-forwards its ads, Samsung asks why, and Dick’s Sporting Goods shows the struggle towards Olympic success.<p>Looking at this week’s five, a subtle theme of truth emerges. Not your noble capital “T” truth, pondered late in the throes of insomnia or after reading too many <i>Making A Murderer</i> …

Dynamic & Targeted Content: Stay Competitive in e-Commerce

Life in the e-commerce fast lane is tough.<p>E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to …

Inbound Marketing Mistake #1 – Starting Without Buyer Personas

<b>Trevor Hatfield, CEO of Inturact:</b> Since we started using Inbound Marketing at Inturact we have seen success throughout the journey. But we have also …

How to Make Content Marketing Work With an Agile Team

On an Agile marketing team, things move pretty quickly. Working with an average sprint length of a scant two weeks, we content marketers can …

Project Management

1. What do you want to achieve?

Growth hacking and Inbound marketing derive from the same basic idea: the successful launch of a new product through innovative pull-marketing …

Four Steps to Simplify Your Daily Social Media Activities

Do you engage with your audience on multiple social platforms?<p>Do you want to work more efficiently?<p>Focusing your efforts on the social channels and …

Qué es el "talento disruptivo" y por qué está de moda en el mundo del trabajo

Son comúnmente calificados de empleados "difíciles". Sus jefes no saben cómo manejarlos y sus compañeros se sienten incómodos ante su presencia.<p>Sin embargo, son aquellos que -gracias a sus <b>mentes voladoras</b>, sus ideas que <b>rompen reglas</b> y su <b>tenacidad</b>- pueden convertir a una compañía en una fuerza …

Aquí es dónde va toda la basura que hemos echado al mar en los últimos 35 años

¿A dónde va a parar toda la basura que acaba vertiéndose en el mar? Científicos de la NASA se han propuesto dar con una respuesta a esa pregunta, y …

The ultimate guide to getting started in web design

Do you want to learn how to design your very first website? Perhaps you’ve designed a few and now you’d like to turn your skills into a career? This …

Chrysalis y Nazca Ventures crean programa de co-inversión para startups latinoamericanas

Con el fin de potenciar emprendimientos cuyas ideas logren cambiar al mundo, la incubadora de proyectos de la Universidad Católica de Valparaíso, …

The Future of Consumer Tech Is About Making You Forget It’s There

Microsoft, Samsung, GoPro, and others take their best guesses at the next five years of consumer electronics.<p>When Apple introduced the iPad 2 in 2011, it laid out a noble goal for the future of technology.<p>“Technology alone is not enough,” an Apple ad proclaimed. “Faster, thinner, lighter, those are …

Google, poderoso ahora, pero no eternamente

Los resultados de la compañía muestran un estancamiento de sus ingresos por publicidad basada en búsquedas, su principal negocio, y sus innovaciones …

The CEO Of The Future Is A “Designer-In-Chief”

A trends report from Wolff Olins says CEOs are starting to harness the good ideas of others rather than cracking a whip.<p>A century ago, the CEO was a fearsome whip-cracker. Fifty years ago, he was motivator dangling corporate incentives. And now, according to the 2015 Wolff Olins Leadership Report, …

Why Apple Started Selling Apps Through Pinterest

Pinterest now has a button for direct app downloads. Here’s why.<p>Apple has long been called a “walled garden,” with a closely connected hardware/software ecosystem. It’s why, without hacking your phone, you can only get apps from the App Store. And this model has paid off well for the company–Apple …

Why All Typefaces Are Optical Illusions

Tobias Frere-Jones explains why every typeface designer needs to be a bit of a magician.<p>Take a CLOSE LOOK at this sentence. The capital letters look like they’re the same height, and the the lower case letters look like they’re the same height. But zoom in and you’ll see that’s an optical illusion. …

The Sordid Sexual Secrets of Superheroes, Mapped

Tony Stark–aka Iron Man–may have the reputation as a globetrotting playboy, but it’s Wolverine who’s been hooking up with the most co-workers in Marvel history. Eleven of them to be exact.<p>You can dig through all the sordid sexual secrets of superheroes in this Superlove chart. Just don’t judge poor …

This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod’s clicking wheel, to accompany the release of 80 classic e-books.<p>Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world’s largest publishing house is releasing a new series of 80 books, …

6 Ways Your Office Design Is Bumming Everyone Out

If you’re making people sit in poorly lit, scrunched-together spaces with no potential for chance encounters, it’s time to rearrange.<p>Today, the average worker is working in a space with 1960s design and thinking, says Rex Miller, coauthor of the book <i>Change Your Space, Change Your Culture</i>, because …

How Coca-Cola Used Clever Bottle Design To Outsell Competitors

Packaging design matters. It’s not just that people want to buy a sleek, cool package. It’s that factors such as the size and shape of a product can influence how much consumers want it, according to University of Chicago psychologist Sian Beilock.<p>“Subtle changes in the placement or packaging of …

Could Graphic Design Help People Better Relate To Each Other?

Inspired by the pictorial language of signs, Values is a deck of cards that aims to help people better understand themselves and others.<p>We all prioritize different things in our lives. That’s what makes us unique, but it can also make us feel as if we’re more different from one another than we …

How Impulsiveness Can Boost Your Creativity

The key may lie in a belief that slightly negative traits have silver linings.<p>Everyone who’s ever prepared for a job interview knows how to turn a personal weakness into a character strength. The flipside of being a little stubborn might be extra persistence. A bit of impatience, properly directed, …

Get pumped for Super Bowl ads in our #BizChats Twitter chat

It's the official holiday season for advertisers and marketers alike. It's the time of the year that consumers actually look forward to sitting …

Advertising

Mashable's 26 best longform articles of the month

It's Friday — time to tuck in, relax and escape the winter doldrums with some delicious stories.<p>One of our New Year's resolutions was to help readers …