Serge Sokolov

8 Flips | 1 Magazine | 4 Following | 2 Followers | @Trumplier | Keep up with Serge Sokolov on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Serge Sokolov”

Inside Google Marketing: Banner Ads Can Be Creative and Effective

Banner ads get a bad rap, says Google Media Lab's Bob Arnold. To help clear their name, he shares a few insights on how smart creative strategies can …

Micro-Moments and The Customer Journey

The Latest on Micro-Moments<p>Searching for gender equality: Why International Women’s Day is one moment in a growing digital march<p>How mobile became a …

Cannes Lions 2015 - "Volvo Interception" by Grey New York

To Boost Mobile Web, Publishers Should Take A Cue From Apps

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Lebowski, head …

Five Reasons to Consider Native Ads for Your Mobile Website

<i>Igor Korobka leads Ad Sales at Epom Market a mobile advertising exchange that connects both supply and demand-side partners across an international</i> …

A Simple Guide to Overcoming Ad Blindness for Publishers

Ad blindness is one of the main reasons publishers must rethink their monetization strategies. When it comes to dealing with this phenomenon, …

Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday

When you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content …

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

So let's talk about ad blocking.<p>You might think the conversation about ad blocking is about the user experience of news, but what we're really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of …