Troy Fix

168 Flips | 1 Magazine | 1 Like | 3 Followers | @TroyFix | Keep up with Troy Fix on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Troy Fix”

Google Analytics Audit - Deployment and Settings

It has always surprised me that the most freely available and useful tool that Google provides to website owners, Google Analytics, is so often …

Analytics

The 8 Most Common Content Optimization Mistakes We Saw In 2014

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the …

Link Building tactics I will use in 2015 - and Guest Blogging is not one of them!

Link Building tactics I will use in 2015 – and Guest Blogging is not one of them! <br>By : mmhemani<p>(Banner Image: Moz.com)<p>2014 is almost about to end and …

How to Syndicate Content Without Getting Dinged in Search

4 Ways My First Backlink Analysis, Changed The Way I Approached SEO

I’ve been working in the SEO industry for around a decade now. Over that time, I’ve been involved in every aspect, but with my background in writing …

Google Analytics

Google Analytics Audit - Conversions, Goals & Ecommerce

This is part 2 of my Google Analytics Audit. The first part focused on the code and settings in Analytics. I thought the topic area of conversions …

Information Architecture for SEO - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about information architecture, and …

Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' Instead

SEO isn't what it used to be. I'd argue that the term "SEO" is barely even still relevant.<p>SEO <i>used</i> to be a powerful tool. (Powerful is an …

The 4 Most Important Pages on Your Website (& How to Optimize Them)

SEO Service Pricing – 12 SEO Consultants Explain Their Approach

SEO Services are in increasingly high demand.<p>In the case of free and open markets, with great demand comes great supply – and when it comes to SEO …

An example of the challenge of competing on the first page of Google's SERPs for generic keywords

Thanks to Martin Harrison for sharing their advice and opinions in this post. Martin is co-founder of copywriting service Copify. You can follow him …

Digital Marketing

Your Guide to Creating a Successful SEO Link-Building Campaign

Years ago, it was easy for companies to make their way to the top of search results by manipulating the system. With a large number of spammy inbound …

Google Analytics

21 Knowledgeable SEO's Share Their Finest Tips For 2018 - High Quality SEO Agency Sydney

Here at Prosperity Media it is always great to ask others in the same industry what their top tip for 2018 when it comes to Online Marketing. We …

The Year in Stats - SEO, Content, and Data Analytics

If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key …

10 SEO Freelancing Lessons I've Learned After 1250 Hours Tracked On UpWork

<b>"Jack of all trades"</b>would describe him the best. He is Growth Hacker at Kontist.com, Content Marketer at ahrefs.com Sales and SEO Geek, Multilingual …

The Long Tail And Why Your SEO Keyword Strategy Is Wrong

If you’re doing SEO for your business or looking into it, chances are you’re thinking a lot about which keywords you want to focus on. You probably have a pretty good idea which ones are the most important to you. You might even have a certain “golden” keyword you’re looking at, thinking to …

SEO for E-Commerce: Why You Need Structured Data | SEJ

Marking up product information using structured data to enhance search results with rich snippets has long provided a nice SEO benefit to a company’s …

Data Modeling

Take Charge of Your SEO With These Five Tools | SEJ

SEO still matters. Jean Dion recently wrote a piece detailing why search engine optimization is still very much on the plate.<p>You still want to use …

The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

Ho, ho, ho. Howdy, Moz boys and girls, and welcome to another special Christmas edition of Whitebeard Friday. I'm your host Randa Claus. (pause) I …

How To Migrate Your Site: Tips & Tricks

<i>Moving</i> by Loco Steve<p>After a successful (we hope) run under your current format, youve made the difficult decision to uproot your blog from its …

How to Keep Your Readers on Your Blog Longer

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it?<p>In an ideal world, you want people …

How to do SEO Competitive Analysis

You know what keywords you want to target, but how do you know what its going to take to rank for them? With some good competitive analysis you can …

How To Make User-Friendly (And Search-Engine Friendly) Scannable Content

Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user …

How to Learn SEO in 2018 (and Stay Sane)

Cody is a cofounder at Assisted Reach and an analytics and SEO aficionado. He counters his bad posture with yoga and is a fan of corny jokes. When it …

What Businesses Need to Know about Content and SEO

by Jayson DeMersThis shouldn't be news to anyone: Content is one of the most important factors a business has to execute properly if it wants to …

Stopping SEOcentrism: What Lego Can Teach All Web Marketers

• Inspire<br>• Think creatively<br>• Invent<p>The mission statement is also fundamental for understanding the archetypical figure Lego wants to represent, and that …

PPC Giveth, SEO Taketh Away

As 2015 kicks off, it is important to take stock of the bounty available to online marketers. Every year brings more tools to engage prospects, data …

10 Simple Hacks That Will Increase Your Blog Traffic

<i>This is a guest contribution from Garrett Moon, co-founder of CoSchedule.</i><p>Of course, you know that writing more blog posts will increase your blog …

Social Media

Should you Track Competitors by Subdomain, Root Domain (or Home Page)?

Gabrielle Benedetti asked a brilliant question the other day:<p>Why is Gabriele Asking?<p>When using Majestic, there is a drop down (or if you have …