Trenkwalder International

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9 Key Video Advertising Tips from Facebook

Facebook has published a new list of tips on video optimization across both Facebook and Instagram, providing specific notes how to generate best …

Social Media

Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)

When creating Facebook ads, most of the creative has to fit within certain limitations.<p>For example, the image has to be a set ratio and size, and if …

AdWords

How to Recognize and Overcome Facebook Ad Fatigue

Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to …

AdWords

How to Engage a Warm Audience With Facebook Video Ad Sequences

Are you using a Facebook video ad campaign to build awareness of your business and products? Wondering how to stay top of mind with a warm audience? …

Social Media

3 Top Facebook Boost Myths Debunked

Since Facebook announced that its news feed would prioritize meaningful personal interactions over posts from brands, it’s become harder than ever …

Social Media

Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Performance marketing agency Merkle recently released its quarterly digital marketing report which outlines its findings in relation to digital …

Social Media

Facebook Releases New Report on the Benefits of Using Social in Combination with SEO

Facebook has released a new research report which looks at the evolving role of social media in the product discovery process, which, in summary, …

Social Media

How to Reveal Your Best LinkedIn Prospects

Wondering how to look for highly targeted leads on LinkedIn? Looking for a low-cost solution to help you find those people? In this article, you’ll …

Redefining ROI: What Real Return Looks Like for Social

Return on investment is (still) the social media marketer’s biggest challenge.<p>For years marketers have tried to tie tweets to sales, attribute …

We Analyzed 752,626 Facebook Ads, Here’s What We Learned

In 2015, we analyzed the text from 37,259 ads from our <b>Facebook ad examples</b> <b>gallery</b> to find out exactly how the best Facebook advertisers are piecing …

Marketing

7 Facebook Advertising Myths Debunked – All New 2018 Edition

This Facebook Ads myths post was written for the first time in early 2015.<p>At that time the most common myths were things like: “Facebook Ads are just …

How to Use Facebook Audience Insights to Improve Targeting

Facebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means …

Facebook is testing augmented reality ads in the News Feed

Facebook is giving advertisers new ways to show off their products, including with augmented reality.<p>At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in …

Augmented Reality

Facebook Ad Transparency Tool: What It Can and Can't Do

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe …

Mary Meeker Internet Trends Report 2018 - The Outlook for Social and Digital Marketing

Every year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, a massive slide deck (294 slides this year) which looks at the …

10 Facebook Event FAQs: Answers for Marketers

Do you use Facebook Events for business or networking? Are you confused by some of the features and functions of Facebook Events? In this article, …

Facebook Ads Suicide: 6 Deadly Errors to Avoid

I wish that this post could have been based on my observation of our customers’ mistakes. It is not. It’s based on errors I myself have made over the …

How to Lower Your Facebook Ad Costs and Get Better Results

Need to lower the cost of your ads on Facebook? Wondering if increasing your post engagement can help? Building engagement on your posts sends …

Social Media Engagement is the New Social Media Marketing: How To Do It Well

At Buffer, we think a lot about the future of social media.<p>It started as a way for friends to connect online, evolved into a broadcasting channel, …

Target Audience on Facebook: How to Reach and Convert Them

Now, how exactly do you reach your target audience on Facebook?<p>How to reach your target audience on Facebook<p>After you find out whom you should reach …

Facebook Experiments with A/B Testing for Page Posts

This will no doubt get Facebook Page managers excited - The Social Network is reportedly experimenting with a new A/B test option for Page posts, …

Facebook Stories reveals 150M daily viewers and here come ads

After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil.<p>They’re 5- to …

Social Media

Here are the Reasons Why Your Facebook Ads are Getting Denied

When you run as many Facebook Ads as our agency does, it's pretty much inevitable that you're going to end up having a few ads denied by Facebook’s …

Facebook Ads

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster.One minute, you’re on top.Your post is taking off – skyrocketing through timelines and …

Social Media

Facebook launches commerce ‘Analytics’ app

Facebook wants to prove it can earn businesses money, not just build their social media audience. This morning, just before its big F8 conference, a “Facebook Analytics” app for iOS and Android appeared in the app stores. It touts the ability to “stay on top of your growth, engagement, and …

Social Media

The Impact of Facebook's New Job Search Features

In February, Facebook rolled out a new feature that at first sight seemed great for applicants, but less beneficial for job boards. Starting …

11 Highlights from Facebook's 2018 F8 Conference | Social Media Today

Facebook’s F8 conference saw the announcement of multiple announcements, including many from Mark Zuckerberg himself - and they were quite …

Top Facebook Updates - Special Edition New Privacy Rules

In recent months, most of the new Facebook updates have focused on increased security for users and transparency from the Pages they’re exposed …

Social Media

Top 10 Strategic Tech Trends 2018 [Infographic] | Social Media Today

As technology advances, so too do user trends - which means marketers need to be constantly iterating in order to stay in touch which these changing …

All of Facebook's Ad Targeting Options in One Epic [Infographic]

If we've learned anything this year, its that Facebook has a lot of data on a lot of people - and that data, when used for targeting specific …