One of my frustrations in working with marketing professionals is how often they say “tactical” like it’s a dirty word. I understand where it’s coming from. It’s not easy to make your way to the C-suite
Communicate with ease, tame your schedule, and get things done with these great tools. You’re running a million miles an hour, trying to hold down a tight schedule full of tight deadlines on a tight ship.
For example, if your goal is to increase sales by 15 percent, estimate how much you are willing to pay for that result and how that will affect your budgeting and marketing options in the future. Generally,