Russell

41 Flips | 2 Magazines | 1 Following | 4 Followers | @Touring | Keep up with Russell on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Russell”

There Is One Mainstream Brand That Admits To Advertising On Porn Sites — And The ROI Is Incredible, It Says

Having accepted $0 in venture capital funding, Eat24 needed to find sites to advertise on that drew large traffic numbers, but wouldn't charge the company high rates to display its ads.<p>The answer, of course, was porn.<p>An industry leader like Pornhub brings in 14.9 million unique visitors monthly, …

Advertising

RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Here's What You Need To Know

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Twitter is the latest tech company to enter the RTB race with this month's acquisition of …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

How Agencies Can Fend Off the Threat of Marketing Services Moving In-House

About five years ago, I sat at a bar with a guy I met at a conference who was a creative director at Grey Advertising. He looked into his beer and …

Marketing

4 Tips For Dealing With Difficult Clients

In my years as an agency media director and account director, I worked with many different personality types - including one long-term client who, …

Final Results: The Best Marketing Book You Read This Summer

Nominate the best marketing, media or tech book you read this summer, and vote on others' picks.

Marketing

Is This Google's Next Logo?

A number of technology firms including Yahoo and Motorola Mobility have redesigned their logos recently in a bid to refresh their public image. Now, it looks like Google could be the next in line to give its iconic multi-colored branding a small makeover.<p>Ars Technica found this new, flat version of …

Dunkin’ Donuts Is Debuting The First TV Ad Made Entirely On Vine

For at least the past decade, Dunkin Donuts has been pushing its rounds of fried dough uphill in a Sisyphean quest to convince the world that it is a hip coffee company, not your dad’s cruller joint.<p>Its latest attempt will debut during tonight’s <i>Monday Night Football</i> pregame show on ESPN: a …

This Is The Amazon Ad That Scared The Crap Out Of Apple's Top Executives

He had just seen an ad from Amazon, and he was not happy.<p>He emailed Steve Jobs, Eddy Cue, who runs Apple's Internet services, and Greg Joswiak, VP of marketing:<p>I just watched a new Amazon Kindle app ad on TV.<p>It starts with a woman using an iPhone and buying and reading books with the Kindle app. …

Inbound Marketing: How (And Why) to Get Started

<i>This article originally appear on the Central Desktop blog.</i><p>It's a foregone conclusion that people hate advertising, right? More accurately, they hate …

Google Already Takes A Majority Of All Mobile Ad Dollars — Everyone Else Gets Crumbs

And it's the second year in a row that Google's competitors for mobile ad dollars — Facebook, Twitter, Pandora, Millennial Media, and others — look like minnows compared to the search giant.<p>The new numbers throw a bucket of cold water on claims by Google's rivals— including Millennial — that they …

Facebook’s share of digital advertising growing fast, thanks to mobile

Advertisement<p>2 Comments<p>Facebook (s FB) will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm …

Legendary Ad Exec Makes Job Applicants Go Through Hilarious Online Test

A hilarious and absurd ad posted on Craigslist yesterday builds up Silverstein, one of the men behind the ubiquitous "Got Milk?" campaign, with prose you simply have to read yourself:<p>"Have you ever looked greatness in the eyes-- and cried because it was so damn beautiful it hurt your feelings?<p>If …

Meet the White Box That Can Make Your Entire Existence Ad Free

Mobile antivirus software firm Bluepoint Security is taking ad blocking to the next level with a router-like appliance that can block ads on any …

Ad Agencies Would Rather Work With These 4 Companies Than Sign On With Apple [THE BRIEF]

For the second consecutive year, <b>Nike</b> topped a list of brands senior advertising executives most wanted to work with. The study, performed by agency recruiter The Talent Business, found that Apple slipped from second to fifth most desirable client over the past year. Brands ahead of Apple as desired …

REPORT: 100% Of Internet Users Could Have Ad-Blocking Software By 2018

In its latest report, the ad-block tracking firm PageFair found that 22.7 percent of ads on the 220 websites it looked at were blocked by browser extensions like AdBlock Plus. What's more, PageFair said that if ad blocking continues growing at its current rate, the entire internet will be using …

GSK Consolidates $1.3B Media Account with Omnicom and WPP

GlaxoSmithKline, the pharma and consumer-health giant, has consolidated the bulk of its global media buying and planning account with WPP media …

Advertising

There Is Something Wrong With This UGG For Men Ad Featuring Tom Brady

In an analogy of his career and love for the team bus, Tom Brady can be seen walking through a 250 foot bus in this M&C Saatchi LA-created UGG For …

Heineken Is Using Instagram In An Awesome, Innovative Way

Brands are consistently trying to find innovative ways to engage with consumers on Instagram. Heinken is taking it to a new, creative level with an Instagram scavenger hunt that will eventually lead winners to free tickets to the U.S. Open Men's Final.<p>The contest, created with Wieden+Kennedy, …

How Agencies Have Reinvented Themselves for the Social Era

The rise of social media has forced marketers and agencies to re-evaluate how they structure teams to better handle this new layer of marketing …

Man Who Bought Promoted Tweet to Shame British Airways Spent $1,000

You've got to be pretty pissed off to spend $1,000 on a Promoted Tweet just because an airline lost your bags for a couple of days. But that's …

Would You Encourage Your Children to Work in Advertising?

Labor Day got me thinking. About working and my profession.<p>For the past 15 years, I've worked at the same agency. Recently, I moved into a new role, …

Weak Ad Business Puts Yahoo's COO 'On The Outs' With Marissa Mayer [THE BRIEF]

<b>Yahoo's</b> chief operating officer Henrique De Castro could be gone by the end of the year. Adweek reports that Castro is "on the outs" with CEO Marissa Mayer after failing to improve Yahoo's ad business.<p>In other <b>Yahoo</b> news, the company unveiled a new logo to conclude a 30-day campaign in which it …

Marissa Mayer Put in a Weekend's Worth of Work Designing New Yahoo Logo

As Ad Age (and everyone else under the sun) has reported, Yahoo has a brand-new logo, part of the 18-year-old portal's way of acknowledging the …

Advertising

An Incredible New Guinness Ad Breaks The Industry Stereotype

For the most part, they depict men as unfeeling doofuses who only want to hook up with hot women and watch sports without being bothered by their wives.<p>But a poignant new ad from Guinness flips the switch by presenting a group of athletic, beer-drinking men who are defined as much by their kindness …

Facebook Wants Creative Control Over Its Upcoming Autoplay Video Ads — And Some Clients Don't Like It

It's hard enough to get clients to approve creative for ads — the agency's chief creative directors have to sign off on their teams' work first, and then the client has to sign off — so adding an extra layer of approvals to the mix naturally slows down the process. And because Facebook wants up to …

The 50 Best Brands To Follow On Twitter

With thousands of major brands on the social network, it can be difficult to drown out the noise and figure out who to follow.<p>We chose some of the best brands to follow on Twitter.<p>Some are useful because they offer deals and customer service. Others are just plain entertaining.

Customer Service

Mobile Marketing to Generate $400 Billion in Sales by 2015

Mobile marketing. We've been talking about it for years, right? And debating when it will arrive. Or the fact that it already has. To keep the debate …

'He Had Me at Hello': How Google's New Android Version Came to Be KitKat

It took less than an hour of working time for Nestle to agree to let Google name its new Android version after Kit Kat. "If I'm truthful, he had me …

Android News

Apple to Hire Creatives in Major Marketing Department Expansion

Apple is looking for a few good creatives as it works to bring more of its advertising and marketing in-house.<p>Longtime observers say after years of …