Topic Design

32 Added | 3 Magazines | @TopicDesign | Your Goals. Our Focus.

Content Marketing: Not As Easy As People Say It Is

Over the last 15 to 20 years, as the internet has become the dominant form of media in the world, strategies have changed. Marketers first adopted …

High School

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …


What you need to know in advertising today

The next time you check Facebook, you may only see a few articles from news publications or posts from other organizations you follow — if you see any at all.<p>Facebook users contacted over the weekend said their news feeds — the list of posts you see right when you log into the Facebook webpage or …


<b>4 Marketing Musts for Growing a Startup</b> |

Did you realize that most businesses fail for the same reason? More than 8 out of 10 businesses fail due to cash flow and money management issues. That’s a frightening figure at any point in your business venture, but it’s especially scary if you’re leading a startup.<p>Fortunately, there is a …


Get Ahead: The Future of Social Media Marketing

Want to boost your marketing strategy? Take advantage of these upcoming social media trends.


How to Build an Online Business Presence

How to Build an Online Business Presence<p>Updated January 16, 2018<p>You can’t escape it… no matter what business you’re in these days, you need to have …

Small Business

How To Build A Thriving Brand Presence On Instagram

Instagram is the number one social media platform where people share and discover new places, products, and experiences. In fact, 80% of Instagram users voluntarily connect with a brand on Instagram. People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x …


These 5 New Marketing Trends Are Dominating 2018 |

At our content marketing company Masthead Media, we're always on the lookout for the "next big things" in branded content. In 2017, it was all about VR, AR, episodic content, and brand studios--trends that will very much continue into the new year.<p>I came back from this year's Content Marketing …


How I Stopped Hustling and Started Succeeding

If you think hustling all the time is required for success, you are mistaken.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I'm an entrepreneur with a few profitable online businesses in the fitness industry. I also work on a strict 9-to-5 schedule to ensure that I spend plenty of …


8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …


How To Start An SEO Campaign With (Almost) No Money

If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of specialized …

Graphic Design
Graphic Design

UX Trends That Ruled The Roost In 2017

In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to come back to you. In order to deliver that kind of experience, it is important to understand what resonates with them.<p>To help …


Why We're Embracing Imperfection In 2018

Why We’re Embracing Imperfection In 2018<p>While we love a clean, polished look in design, there’s just something about spaces that aren’t afraid of a …


What Color Should Your Logo Be? What Different Colors Mean [Infographic]

Are you in the process of creating a new logo for your business? Trying to decide on the right color scheme to use?<p>DesignMantic share their guide to …


What WON'T be happening in marketing in 2018? This year's anti-trends

Hello 2018! What a year it’s going to be. While everyone’s trying to predict what will happen this year, Sotrender is doing the opposite. As in …


Using Blockchain Technology to Enhance Location-Based Advertising

In the golden era of advertising, finding an audience was as easy as publishing an ad in a widely circulated newspaper, running a radio or TV spot, …


How to Adapt to Generational Marketing [Infographic]

We are living in a time when marketing methods are evolving very quickly. Small and Medium businesses are looking for newer ways to find their way …


How to Create an Effective Social Media Strategy for 2018

To successfully promote your business with social media, you need a strategy in place. A well-built strategy provides your business with a path that …


AWS Publishes Quick Start for Using Couchbase NoSQL Database in the Cloud

Amazon Web Services published a new Quick Start for using Couchbase, the popular document-oriented NoSQL database, on its cloud computing platform.

Cloud Computing

Microsoft Says Chip Fix May Significantly Slow Some Servers

Microsoft Corp. said fixes for security flaws present in most processors may significantly slow down certain servers and dent the performance of some …


Designers Finally Have A Seat At The Table. Now What?

Companies are finally listening to designers, writes Google Ventures’ Kate Aronowitz. Here’s what designers need to do now.<p>About 15 years ago when I started at my first tech company, design was seen by most as an afterthought. Even as a senior designer, I wasn’t invited to meetings to present my …

UX Design
Graphic Design

B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

<i>By Joshua Baez, Marketing Consultant at Heinz Marketing</i>To say that the B2B landscape has changed <i>dramatically</i> over the last decade would be an …


5 content distribution strategies for 2018

I personally feel that the most overused digital marketing phrase is “Content is king.”Yes, content <i>is</i> important. Google loves quality content. Your …


7 rules for small biz growth

Ask virtually any small business owner what they want for their company, and the answer is likely to be “more customers, more money, more business.” In other words, they want their business to grow.<p>But how exactly do you get your small business to grow?<p><b>More</b>: Rhonda Abrams' column page<p>Like many …

Small Business