Toms Otisons

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Marketing Video: An Introduction to Inbound and Content Marketing

The marketing world has evolved dramatically. Nowadays, people search the Web for solutions; if your brand isn’t there to be found, you are missing a …

Snap IPO Shows Why Facebook Is Under-rated | Inc.com

Here's the question that's hanging over the Snap initial public offering, which is expected to start trading on Thursday: Is Snap the next Facebook, or is it the next Twitter?<p>The implication, of course, is that if Snap is the next Facebook, money managers should snap up as many shares as they can. …

Social Media
Artificial Intelligence

A Comprehensive Guide to Content Marketing Software

The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York …

Marketing

Why traffic doesn't always matter (and what to focus on instead)

As a founder, CEO, marketer, or writer (let’s be real, you’re probably all of those things), you’re hyper-focused on driving traffic to your website, …

The 5 Biggest Disasters in the History of Marketing (Pt. 4)

Marketing is vital to businesses, but it can be risky. If you misjudge your audience, that million-dollar advertising campaign can wind up costing …

Universal Studios

Learn everything you need to know about personal finance from 11 simple sketches

New York Times columnist, author, and financial planner Carl Richards boils down his wisdom into black-and-white "napkin sketches" — little bits of insight that you could reproduce with a marker and a napkin.<p>Here, in honor of his newest book "The One-Page Financial Plan: A Simple Way to Be Smart …

Personal Finance

5 Ways to Validate Your Startup Ideas With $100

There is a misconception that is spread around the media that in order to win big, we need to risk big.<p>That the most successful entrepreneurs, …

How to Be Direct and Ask for the Sale on Twitter

My 5 year old niece, Kaelyn (pictured above) helped me remember a very crucial Twitter marketing truth the other night that I want to share with you:</b> …

15 ways you're probably misusing social media

Facebook was founded in 2004, Twitter in 2006. Even Instagram's been around for almost five years. So you can't say this stuff is new anymore.<p>For …

Why I quit my own business to work for someone else

Two years ago I quit my own business to work for someone else, and it was the best decision I've ever made.<p>I was 26 years old when I "retired" from a terrible desk job at a local bank and set out to become self-employed. As with most modern entrepreneurs, I had read <i>The 4-Hour Workweek</i> and was …

Real Estate
Customers

The Truth About How A 12-Month Old Company Gets A $1 Billion Valuation

Zero to over $1 billion in 9 months?<p>Even by Silicon Valley's loose standards, that seems insane.<p>And now Slack CEO Stewart Butterfield has admitted that the valuation was based almost as much on speculation as it was on traditional metrics.<p>In an interview with Fortune, Butterfield explained, "There …

Startups

Strategies to Drive Shoppers to Your Online Store

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ecommerce sites face countless challenges and numerous rivals. However, crafty business owners can learn from the experts to get ahead and get tractions. Keep in mind these tips for driving users to your ecommerce ecommerce site.<p><b>Pick a</b> …

eCommerce

11 Marketing Trends To Watch For In 2015

The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be …

Why Startups Sell For Millions With No Business Model | Inc.com

For the last three years I have been immersed in the startup world. Many of my friends work for startup companies, I've written a book that covered many startups that trend towards the social good spectrum, and I have been recruiting and working for many of the companies myself, here in New …

Startups

11 Body Positions and Gestures That Can Improve Your Performance

The mind/body connection can be incredibly powerful. Here's how to use your body to your intellectual and emotional advantage.<p>Join Shark Tank’s Daymond John, MailChimp's Ben Chestnut, Drybar's Alli Webb, Boxed's Chieh Huang, Harry’s Jeff Raider, and hundreds of scrappy and trailblazing …

New Orleans