Tomislav Bilandzic

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The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

Yesterday we highlighted an infographic by Izea that mapped out how to target your Twitter ads, and today the influencer marketing platform offers a …

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you …

Social Media

10 Important Skills Your Social Media Manager Needs in 2017

Having someone with the right mix of skills can boost your company's social media presence.<p>This story originally appeared on Buffer<p>A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.<p>A …

Social Media

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Forget about like counts; focus on engagement.<p>I can hear sighs of relief from some (“Finally no more race to hundreds of …

Social Media

What I Learned from Asking Marketing Agencies to Hire Me for Freelance Writing

Even though I usually work directly with content managers from software-as-a-service companies, I’m often approached by marketing agencies that need …

Content Marketing Strategy: 5 Effective Tips that Works

While content continues to rule the web still now, the approach to content marketing is evolving fast. But there is no dearth of marketers who lack …

The Best Content Marketing Managers Use These 10 Essential Marketing Tactics

Content marketing is such a broad and multifaceted discipline, it’s maddening to try and reduce it to any one block of advice. Even in specific industries, it’s hard to find a one-size-fits-all approach that works for everyone—different industries, business sizes, and brands require fine-tuning for …

Marketing

How to create a pro-sounding mix using free plugins

<b>MIXING WEEK</b><b>: Some of today's freely available mixing tools are as good as - if not better than - many of the really high-end, high-cost plugins out</b> …

9 ways to get a better drum mix

<b>MIXING WEEK</b><b>: The quality of a production lives or dies on the strength of its drums. Modern tracks feature impressive beats that underpin all other</b> …

The 7 Habits of Successful Content Marketers

It doesn't matter whether content marketing is your first love or a passing fancy, you need to understand how to make it part of your business' marketing mix.<p>It's quite possible that you have a day job...that's <i>not</i> content marketing. In fact, you may not have a marketing title or even employ someone …

Marketing

10 ways to extend your musical ideas

<b>So you've got a neat idea or loop going - but how do you extend it into a full section without it getting boring? In dance music in particular,</b> …

Music Production

Building a Keyword-Driven Content-Marketing Strategy Is Key

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true -- keyword-stuffing once helped pages get ranked well, even if the content wasn’t …

SEO

Mixing 101: Techniques for Starting the Mix Process

If you watch an experienced mixer sit down to mix, you may wonder how he decides exactly what needs to be done, and in what order to approach the …

DJ & Dance Music, Tracks & Mixes

4 Simple Tips to Use Reverb to Add Depth and Space In Your Mix

[The following is a guest post by my buddy and fellow audio educator Bjorgvin over at Audio-Issues.com] I know Graham’s not a big fan of reverb (even …

Why 78 % of Marketers Struggle with Content Marketing ROI

Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, …

Music Theory: 4 Jazz Techniques for Electronic Composers

1. Mode of Operation<p>An important tool in the toolbox of any jazz musician is the mastery of modes. Having a diverse musical vocabulary helps the …

EQ For Beginners Part 2: How To EQ Absolutely Anything

How The Pro’s Use EQNow you have an understanding of what EQ does and an awareness of the frequency spectrum, you can put this knowledge into …

Music Production

9 types of distortion and how they're used

1. Tape saturation<p>In this gallery, we'll take a tour of the nine most important distortion types and lay out the advantages and disadvantages of each …

10 deliciously dirty distortion techniques

<b>There's much more to distortion than just cranking up that Input knob and smashing your source material to - ahem - bits, and mastering this key</b> …

Music Production

25 Content Marketing Tips Every Marketer Needs To Know

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.<p>To make matters worse, …

What is Content Marketing? Definition, Examples & Resources for Learning More

Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their …

Marketing

Is Ignoring Content Marketing Sinking Your Marketing Efforts?

You’ve heard about it and probably seen it, but have you done anything about it? While content marketing is still a relatively new marketing term, it …

How Do You Measure Content Marketing Effectiveness?

Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are …

Marketing

10 Types of Visual Content Your Company Should Be Creating

You’ve probably already heard by now that visual content is a must for your content marketing strategy, no matter what industry you’re in. This year, …

22 Tantalizing Content Marketing Stats and Facts

With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the amount …

LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers …

Marketing

3 Ways to Improve Your Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you created a documented strategy for your content-marketing efforts? Are you already executing against it? Are you rolling out new content on a predictable schedule? If so, you're already miles ahead of where many entrepreneurs and …

Marketing

Why 2016 Is The Year Of Lean Blogging

Unless your company is undergoing an identity crisis, the core of your website — your homepage, your product, and “about us” pages — should be pretty …

Marketing Book Worth a Look: Content Chemistry by Andy Crestodina

For over a decade, Andy Crestodina has been the Strategic Director at Orbit Media Studios, Inc. He is a renowned content marketing expert, a …