Tomasz Zietek

54 Flips | 1 Magazine | @TomaszZietek | Content Manager at Brand24. Cycling maven.

CASE STUDY: How Foszer Sawicki Tracked the Impact of Their Rebranding

<b>Foszer Sawicki</b> is a video production house specializing in video content for ATL and internet campaigns. Their customer portfolio includes brands …

Social Media Monitoring

5 Reasons to Track Social Mentions and How to Do It

Social mentions are all online pieces of content which mention monitored keywords.<p>They can be monitored using social media monitoring and social …

Marketing

PODCAST: The Power of Storytelling with Tara Clapper

<b>Your company needs a story, a background. How to find one and build the content strategy explains Tara Clapper.</b><p>Tara is a prolific content creator and …

How to Use Influencer Marketing to Grow Your Small Business

Influencer marketing has been one of the biggest buzz-words in digital marketing in this past year. Influencers of all shapes and sizes are popping …

Netflix Announcing "The Witcher" TV Series: Analysis of the Online Buzz

There’s a number of things that Poland has been known for. Long history, the Pope, Lech Walesa, Frederic Chopin, pierogi, Żubrówka, places of …

How to Track Hashtag Performance on Facebook: Reach, Engagement, Influence +More

Hashtags are one of the fundamental tools that marketers use. The beauty lies in simplicity and hashtags are a wonderful example to prove that. In …

4 Ways Social Listening Can Boost Your E-commerce

What will you find here:<p>What is social media monitoring<br>• How it can boost your e-commerce: customer service, customer insights, lead generation, …

Public Relations

What's the Best Way to Manage Brand Reputation?

There’s an old saying that goes don’t judge the book by its cover. Well…<p>Forget about it. At least in terms of marketing, promotion, brand image and …

Public Relations

How to Get Customer Feedback Without Bothering the Customer

What you can learn here:<p>Why do you need customer feedback<br>• How to get it using social media monitoring<br>• How UBER uses Brand24<p>On hearing “feedback”, the …

Marketing

Do I Need Social Media Monitoring?

Necessity is the mother of invention. Over the years, it took many twists and one of its children is social media monitoring.<p>In recent years, social …

Public Relations

48 Hours of the United Airlines Crisis: Buzz Analysis Reactions

@United overbook #flight3411 and decided to force random passengers off the plane. Here's how they did it: pic.twitter.com/QfefM8X2cW<p>— Jayse D. …

United Airlines

The Importance of Web Security in Digital Marketing

A proper digital marketing campaign requires a considerable investment of your time and effort. To obtain success, you need to conduct market …

Marketing

2 Million Mentions Analyzed: The Top 100 Marketing Influencers Report is Here!

What would the industry without influencers look like? Imagine there’s no Gary Vaynerchuk with his Daily Vee Show. Imagine you don’t spend your lunch …

Marketing

How To Use Chatbots Bots In Your Social Media Marketing Mix

In the 2000s, marketing was all about getting two things right – SEO and SEM. A decade later, social media marketing took over and every marketing …

Chatbots

7 International Women's Day 2017 Social Media Campaigns You Should See

This week the world celebrated International Women’s Day. On this occasion, we created a list of the most influential women in digital marketing. …

Social Media Monitoring

21 Women of Digital Marketing to Follow in 2017

Happy International Women’s Day! Late but sincere!<p>It seems that 2016 was a wonderful year for women in business since the 2007 crisis. Over the …

How to Track Hashtag Performance

If you’re running an online business, you must be aware that hashtags are something more than just a bunch of phrases identifying discussions on a …

Marketing

Why Running a SaaS Business Is Like Looking for a Girlfriend

People find similarities between many, also seemingly unrelated, ideas and concepts. For example, Kanye West thinks he’s as ingenious a musician as …

Product Management

10 Hilarious Reactions to AWS S3 Breaking the Internet

The dashboard not changing color is related to S3 issue. See the banner at the top of the dashboard for updates.<p>— Amazon Web Services (@awscloud) …

Cloud Computing

SEO Tutorial That You Have Been Waiting For - The guide to be #1 on Google

<b>Looking for an in-depth SEO tutorial that explains in simple terms what it takes to rank on Google?</b><p>Look no further. This is the one.<p>This post aims to …

Google Analytics

How To Use Messaging Apps In Your Marketing Strategy

More than ever, online marketers have more reasons to implement messaging technology to engage their customers. This is especially true for those in …

Google Alerts Alternative

It’s good to know what people think and say about your business online, right?<p>People used to go online to complain about a product or service. These …

Interview: Birgit Pauli-Haack on How to Win the Marketing Game

Birgit Pauli-Haack is co-founder of Relevanza, a cutting-edge digital marketing agency and consultants for online advocacy with offices in Naples, …

How Social Listening Can Boost Your Social Media Marketing

Social media marketing is no longer just a trend; it’s now an integral part of advertising that everyone from personal bloggers to mega corporations …

Marketing

What You Can Learn From Sony PlayStation Social Media Monitoring

These days, Twitter is one of the most popular and powerful communication channels in social media, especially when we consider gaming. Before the …

3 Storytelling Strategies To Win Social Media With Your Brand

Rebekah Radice, a Social Media Strategist, says that there are <b>7 Golden Rules to Social Media Success:</b> 1. Listen, 2. Understand, 3. Engage, 4. …

7 Social Media Mistakes that Can Ruin Your Business´ Reputation

Most businesses today recognize the potential of social media. Popular sites like Facebook, Twitter, and Pinterest draw millions of users every day. …

How Do I Learn About Content Promotion

If you’re a content manager, you must be aware that it takes two to tango. Without broad and effective promotion, your content may not be that …

6 Social Media Metrics You Should Invariably Track

All marketers face this situation when they do not have a convincing answer about the impact of the social campaign on the ROI.<p>You may show the …