Thomas Malbon

76 Flips | 2 Magazines | 7 Likes | 3 Following | 2 Followers | @Tomalbon | Keep up with Thomas Malbon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Thomas Malbon”

How to Use Google Analytics Behavior Reports to Optimize Your Content

Do you want to know what content performs best on your website?<p>Have you heard of Behavior reports in Google Analytics?<p>Knowing how visitors move …

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger

Think about it.<p>Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.<p>At some point, all these companies …

5 Tips on How to Be Effective at Content Marketing

Content marketing is fun but it often feels overwhelming.<p>It’s about inspiration, perspiration (doing the work) and good luck. Making that content …

How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we're talking about anchor text rich links, which have long been …

What You Need to Do to Become a Thought Leader

Our society generally frowns upon bragging. Your mom may have even scolded you when you tried to toot your own horn. We recall her wisdom every time …

15 Best Browser Extensions for Social Media Marketers

<i>This post originally appeared on the Buffer blog.</i><p>There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.<p>And then, one day, someone shows you a browser extension that …

A Day in the Life of a Marketer [Infographic]

Does the ringing of your morning alarm clock sound like the firing of a starting gun?<p>For most marketers, it does. Marketers often find themselves …

6 Ways An Empathy Map Can Help Craft Winning Headlines

<i>Demian Farnworth is the Chief Copywriter for Copyblogger Media. This article originally appeared on the Mention blog.</i><p>We all have our pet formulas. The go-to sources we love for great headline ideas.<p>For some it’s a swipe file full of head-turning advertising headlines. For others it’s scanning the …

6 Irresistible Blogging Tools To Increase Productivity and Traffic

Your’re a blogger, maybe it’s time to get serious.<p>A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be …

My Recipe for Success: How to Launch a Successful Blog

Five months ago, I decided (at long last) that I was going to start up my own food blog ( Pescetarian Kitchen). Both my partner, Laura, and I had …

Social Media Insights | Sprout Social

Featured Article<p>How to Master Facebook Ad Targeting & Zero-In on Your Audience<p>Read More<p>Team Sprout<p>Sprout Social Named One of Glassdoor’s Best Places …

Facebook Alters News Feed: This Week in Social Media

Shares 3K<p>Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news …

How An Offbeat Side Job Can Supercharge Your Creative Process

The former art director of McSweeney’s talks about his adventures moonlighting as a Lyft driver, and how it’s inspired his work.<p>For the past seven years, editor and designer Brian McMullen had a dream creative job as the senior art director and one of the senior editors at literary and humor …

Why Innovators Hate M.B.A.'s

Peter Thiel, Scott Cook, and Elon Musk have all spoken out about why B-school grads hurt rather than help innovation. But is it really true?<p>If you want to be an innovator or an entrepreneur, should you go to business school? At first glance, maybe not: Peter Thiel once said, "Never ever hire an …

What is Pinterest and How can you use it for Marketing your Business?

It’s official, Pinterest is becoming the latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the …

Q&A: OkCupid Cofounder Christian Rudder Explains Why 'Influencers' Is Such A Sleazy Word

One of his chapters, from which you can read an excerpt here, delves into how people use Twitter to promote their so-called "personal brand."<p>We spoke with Rudder, the brains behind the online dating service's popular OkTrends blog, about how people perform their personalities online, why he hates …

Public Relations

Writing and Social: Why the Written Word Is Your Marketing Advantage

Shares 4K<p>Do you write content for your business?<p>Are you looking to improve the quality of your writing and your storytelling skills?<p>To explore why …

5 brands using data to generate blog content

Like it or not, your brand’s blog is important. According to eMarketer, brand sites and related pages are still the primary way a consumer gets …

What Is It Really Like to Work in Social Media?

<i>Leah Pope is the VP of Global Marketing of Synthesio.</i><p>In today’s market, social media is no longer simply about Facebook ‘Likes’ and tweets; rather it has become a key tool for any business. That is why social media is one of the most interesting and exciting industries to work in, especially since …

The Problem With Social Media Case Studies

We all love a good case study, don't we? Especially in the social media business, where results can be difficult to measure and prove, there is …

4 Brands That Have Cracked the Social Commerce Code

Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter planning to follow suit; …

21 Simple and Free SEO Tools to Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a …

Keyword Research and Targeting Without Exact Match - Whiteboard Friday

Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research …

#SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!

See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how …

Five Ways to Maintain Credibility in Your Content Marketing

A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that …

What a Twitter algorithm could mean for brands, publishers

The inevitable is nearer than we thought: Twitter is looking to introduce an algorithm-driven feed in 2015, the implications of which could be …

Harsh Truths About Inbound Marketing That You Need to Know

In 2005, Brian Halligan coined a new term that more accurately described the process for the online world: "inbound marketing." That brand of …

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Design

What makes you mad in business: Playing the numbers game

Many will agree that in the crowded consumer market place, reputation is everything. Brands need to be seen to be the most popular in order to trump …

Brands need to be wary of the pitfalls of ‘going native’

Despite this typically British cynicism, we all know that advertising and marketing does influence consumers and ‘native advertising’ does seem a way …

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