Tom Meerstadt

13 Flips | 1 Magazine | @TomMeerstadt | Keep up with Tom Meerstadt on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tom Meerstadt”

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> …

What is Digital Marketing for a Small Business?

Digital marketing for a small business is the marketing of a product/service using a number of different channels to reach new, and current …

Marketing

How Do You Google? New Eye Tracking Study Reveals Huge Changes

Google used to be criticized for providing little more than “10 blue links” in its search results that sent searchers to other sites. More recently, it’s getting lots of flack from companies and antitrust officials in Europe for the opposite–providing direct answers that make it less likely …

SEO

Don’t Stop Daydreaming: Why a Wandering Mind Is Good for You

If you can’t get through this article without checking your Facebook, walking to the fridge, scrolling through your phone, and choosing something on …

Mindfulness

15+ job openings in product management and marketing

Are you on the job hunt? The <i>Mashable</i> Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital …

Retro Fails: 10 Unhealthy Advertising Campaigns of Times (Thankfully) Gone By

<i>(Image: Alex Reinhart, cc-sa-4.0)</i><p>The whole point of advertising is to make you want to buy a product. It seems like a pretty straightforward concept …

Our Marketing Models Are Broken. We Need To Make A Shift.

Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favor.<p>Then came the cable TV era. Audiences …

Marketing

Six Reasons Why VCs Reject Good Startups

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>In one sense, successful entrepreneurs seem to say “no” more than the average person. Greg McKeown, author of <i>Essentialism: The Disciplined Pursuit</i> …

B2B Marketing: Where Are the Dollars Going?

Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll …

eBay launches Pulsar, an open-source tool for quickly taming big data

E-commerce giant eBay needs to deal with new usage data — to personalize content and detect fraud, among other things — within seconds. So engineers went and built something to perfectly meet the company’s needs: Pulsar.<p>The company revealed details about the system for the first time today, and …

Big Data

Why Apple Is Spending $1.9 Billion To Open Data Centers In Denmark And Ireland

Apple follows Microsoft and Google by opening data centers in Europe. Whether that’s NSA-motivated is unclear.<p>Apple said Monday that it is investing $1.9 billion to open data centers in Denmark and Ireland, according to the AFP. It is a move likely to comfort European politicians and security …

Don't believe the hype: the Oscars are garbage

Are you “stoked” for Sunday night? Come on, the 88th Academy Awards, live from the evocatively-named Dolby Theatre in Los Angeles. Are you excited “for” it? (Not “about” it, that would be too British and grammatically correct.)<p>Will you be staying up until midnight for the red carpet and E! …