tom r

25 Flips | 2 Magazines | @TomAbouts | Keep up with tom r on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “tom r”

Email Marketing and Marketing Automation: One Is Not Like the Other

We often run into the misperception that marketing automation is some sort of supercharged version of email marketing. "Why would we pay more for …

Aereo Defeat Sets Up Bigger, Broader Fight for TV

TV networks' apparently total victory over Aereo at the Supreme Court on Wednesday isn't necessarily a long-term win for the broadcasters, observers …

Google Debuts Smart TVs, Watches and Cars -- Oh My

Google is once again trying to tackle TV. Maybe the third time is the charm.<p>On Wednesday the search giant announced Android TV, a version of its …

"Dirt makes good stories." http://adsoftheworld.com/media/print/omo_hansel_and_gretel

The Surprising Secret to Higher Email Open Rates

Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email …

What Should Sales Expect From Marketing Automation?

It’s pretty obvious at this point, “marketing” automation isn’t just for marketing – it’s a tool for optimizing the path to revenue. From a best …

Analytics & Conversion Rate Optimization

Fresh Content <i>Learn about online marketing and more...</i><p>Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. …

5 Emerging Content Format Trends In 2014

Reinvention is a word that most marketers understand, especially in the digital age. According to Adobe's 2014 Dig­i­tal Road­block report, 64% of …

The 3-Step Journey of a Remarkable Piece of Content - Copyblogger

You know it when you’ve read it.<p>It’s that blog post, article, video, or speech that <i>changes you.</i><p>It touches you. You are so affected by its message you …

6 Surprising Facts About Marketing Automation You Probably Didn’t Know

Interest in marketing automation is at an all-time high and according to SiriusDecisions, the industry is expected to grow by 50% between now and …

Why We Need Infographics (and How to Make Them Great)

<i>Alexander Huls is a freelance writer who has been writing about pop culture for over five years. His work has appeared in the New York Times, the Atlantic, National Post, Film School Rejects, and more. This post was originally published on the Shutterstock blog and has been reprinted with</i> …

7 Awesome Content Marketing Examples You Can Steal

Content marketing and social media go together like peanut butter and jelly. Done right, a good content marketing piece can go viral and result in …

4 Tips for Killer Calls to Action in Your Emails

en_US<p>article<p>Here are a few tips for optimizing the placement, copy and value of calls to action in your email …

Marketing

Nielsen’s Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TV (Or Just Lurking)

Measurement firm Nielsen is expanding the type of information it provides for its Twitter TV Ratings service this morning with the launch of demographic data. This new feature, delivered overnight for over 250 U.S. TV networks, will allow the industry to identify the age and gender of those who are …

How to Build a Content Marketing Strategy You'll Actually Use (Free Template)

Why do content marketing strategies fail?<p>Often, it’s because they’re too rigid.<p>After all, it’s impossible to know in January what your organization’s …

Marketing

Skyscraper Technique: How to Improve Your Content

There is a long-standing SEO technique out there called the “skyscraper technique”. Have you heard of it?<p>It consists of three steps.<p>Find top …

The 7 Deadly Sins of Content Marketing — The Content Strategist

Creating content that attracts choruses of heavenly angels may be a tall order. An easier goal is to simply avoid the capital vices that could land …

The Independent | News | UK and Worldwide News | Newspaper

President Jimmy Morales has declared three days of national mourning<p>The president's former campaign manager allegedly contacted witnesses while on …

A Guide to the Best Times to Post on Social Media (Infographic)

This story originally appeared on PR Daily<p>Do you post social-media updates when your audience has the highest chance of seeing them, or just whenever you think of it or happen to have a free minute?<p>If you aren't posting to a social media site when most of your audience members are on it, all that …

Social Media

5 Tips to Optimize Your New Twitter Profile Layout

<i>This post originally appeared on the Buffer blog.</i><p>Twitter is currently rolling out a profile redesign to all users, a redesign that puts an even greater emphasis on the great Twitter content that you share and one that provides some bonus opportunities to make a branding splash.<p>We don't shill.Check …

13 Ways To Drive Customers To Your Landing Page

In December we posted a blog about how you can use social media to drive targeted customers to your landing pages. The post discussed how many …

Choosing the Right Type of Content for Each Stage of the Buyer Journey | OpenView Labs

At the purchase stage<p>Lastly, you want to encourage a sale. Provide your target audience with everything necessary to evaluate your solution and …

How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides

Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is …