Tinkle Communications

445 Added | 2 Magazines | 9 Followers | @TinkleCommu7d1b | Agencia de Comunicación y PR

Going Potty for Facebook: How a Toilet Paper Brand Won Social

Regular readers know I can be a tad disparaging of a lot of Facebook marketing. It’s not that Facebook is lacking as a content platform – far from …

Marketing

Facebook's Mosseri on 'false' news: declining, hard to measure and bad for business

When Facebook was pilloried for allowing fake news to flourish last November, founder Mark Zuckerberg reacted dismissively: "Of all the content on …

Journalism

A More Humble Facebook Is Deploying Charm And Its Checkbook To Win Over Critics

Facebook was known in the news industry for keeping its product road maps, checkbook, and public comments close to its chest. Has the company changed?<p>PERUGIA, Italy — “This actually makes me a little bit uncomfortable,” said Adam Mosseri, Facebook’s VP of News Feed, to a packed room of journalists …

Journalism

Facebook adds new features to Instant Articles to encourage email sign-ups and Page Likes

Facebook today rolled out an improvement to its Instant Articles feature that now lets publishers include call-to-action units in their articles to better connect with readers, including those that encourage email sign-ups and Page Likes. The company also announced it’s testing two more units for …

Personalized News

Facebook Advertisers Can Now Optimize Their Campaigns With Split Testing

Facebook is providing advertisers with more options for testing and optimizing their campaigns with its introduction Thursday of spilt testing.<p>The …

Performance Testing

The Best Times to Publish on LinkedIn

My company set up a new social media strategy at the beginning of the year. Indeed, we felt that our previous configuration no longer corresponded to …

Marketing

How Instagram Changed—Before It Had To

When the photo phenom found the courage to mess with success, growth went bang and innovation took off. Can it also burst Snapchat’s bubble?<p>Sacrilege! In the spring of 2015, Instagram’s leadership was cautiously exploring whether to make a major change to its wildly popular image-sharing …

Social Media

Facebook's Launching a New, Immersive Ad Format Called 'Collections'

Facebook's launching a new ad type that will incorporate video with relevant items from your product catalog.

Facebook

How Maserati was able to generate 21K leads through Facebook targeting

Maserati LevanteItalian automaker Maserati recently wielded Facebook’s advertising capability to drive direct sales for its Levante SUV, leveraging …

Maserati

How to Spy on Your Competitors’ Facebook Ads

Ever wondered what kind of Facebook Ads competitors in your space are running?

Facebook Ads

50 Best Content Marketing Brands of 2017

<b>UPDATE: See the 2018 NewsCred Top 50: Best Content Marketing Brands.</b><p>Each year, it’s fascinating to see which brands rise to become content marketing …

Marketing

4 Unusual Ways To Boost Your Website SEO

There are so many things you could do on your website to get more visitors and traffic, but you don’t always know what they are!Well, you are in …

Brad Pitt

Quality news shifts to a paid-for model. And that’s good thing. But…

A publisher’s customer representative assessing my $300 a year digital subscription (Nasa Commons)<i>by</i> <i>Frederic Filloux</i>Several forces are pushing …

Journalism

The history of American conspiracy theories holds some lessons for fake news debunkers, says Jesse Walker

“Pundits tend to write off political paranoia as a feature of the fringe, a disorder that occasionally flares up until the sober center can put out the flames. They’re wrong.”<p>Jesse Walker, books editor at Reason Magazine, wrote that in his 2013 book <i>The United States of Paranoia: A Conspiracy …

Critical Thinking

How The Economist turns social visitors into subscribers

For The Economist, as print ad revenues have fallen and digital ad revenues haven’t plugged the gap, the focus has been on increasing profitability …

Advertising Industry

Facebook wants you to watch longer videos, so it’s going to show you longer videos

Because that’s what’s on TV.<p>You know how mobile + social is supposed to = short attention span?<p>No more, says Facebook: It says it is going to start rewarding video makers who create longer clips.<p>This is a shift — yet another shift — from Facebook, which kick-started its move into video by crediting …

Reward Systems

Facebook is testing News Feed-style ads inside Messenger

The experiment is just in Australia and Thailand. For now.<p>Facebook said last summer that it was running out of places to show users ads in News Feed, its moneymaking machine, meaning it would need to sell ads elsewhere to keep growing.<p>On Wednesday, Facebook announced that it has found a new place: …

Messaging

el informe del Grupo 2020

This is The New York Times’ digital path forward

One thing is certain: The New York Times has gotten a lot better at publishing internal reports.<p>In 2014, when a team of Times staffers created a raw-by-corporate-memo-standards report on why the paper struggled to innovate, the full version had to be leaked out. (Our summary of that report remains …

With newsletters hot, monetization strategies bloom

With newsletters having a moment, the ways that publishers monetize them are growing too. Over the past year, publishers across the country have all …

Digital Advertising

How publishers squeeze new traffic out of their old content

A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling …

Archives

Amarás a mi empresa sobre todas las cosas

El universo de la tecnología también tiene a sus propios evangelistas. Se encargan de transmitir la pasión por sus productos y son el enlace entre el …

Innovation gone bad

The brain trust at Tribune Publishing knew that modern-day economics don’t work for regional newspapers. So they had to innovate. Thus was born …

Journalism

Facebook discloses new measurement errors, continues to hone its math

Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.<br>Please visit Marketing …

Facebook

Facebook working on a plan to pick news from favored media partners like Snapchat

Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed, according to two people familiar with the project and internal documentation seen by Business Insider.<p>The feature is called Collections and functions similarly to Snapchat's …

Fake News

Why Snapchat And Apple Don't Have A Fake News Problem

Being a control freak pays off. "It’s impossible for somebody to go rogue in Discover."<p>Facebook emerged during the US election as a central political and news source, but also a hub for hoaxes, propaganda, and outright fake news — an issue that brought wide criticism and concern from figures …

How do you report on something that isn’t true? Dealing with Trump’s tweets and other fake news

How do you report rumours or baseless allegations? Should you ignore them completely or is the job of journalism to bust myths and correct …

Journalism

France Médias Monde: Building New Audiences Through Instant Articles

This Facebook post is no longer available. It may have been removed or the privacy settings of the post may have changed.<p>Facebook for …