Timotius Victor Irawan

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Does subliminal advertising actually work?

<b>Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out.</b><p>On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press …

Mad Men

Editable Signs or Banners by Peter Olexa

14 retro style signs or banners perfect to use as logos, buttons or as promotion graphics for your website or print design. Completely editable, and fully vectored (resizable). Download the template here:http://bit.ly/12uxCZc

1960s: A love story (by typographyshop)

Why money can't buy you happiness

Hope a lottery win will make you happy forever? Think again, evidence suggests a big payout won’t make that much of a difference. Tom Stafford explains why.<p>Think a lottery win would make you happy forever? Many of us do, including a US shopkeeper who just scooped $338 million in the Powerball …

Happiness

Mustang by Xavier Casalta

Empire font

Created by Patrick Seymour, the Empire font has been inspired by the Empire state building. You can check more images on Behance or buy it on …

The Guardian Romantic Poets

'Jurassic Park 4' flies in the face of science by cutting feathered dinosaurs

The <i>Jurassic Park</i> franchise is set to return next summer, but much has changed in our understanding of dinosaurs since Steven Spielberg's raptors first made audiences hold onto their butts back in 1993. It's now accepted that many of them were covered in feathers, for example, with dinosaurs' role …

Science behind the Vatican’s smoke signal explained

How do they make it black or white? Look at the recipes used to signal the announcement of a new Pope, and you’ll find they are essentially making smoke bombs.<p>There’s something almost poignant in the way the Vatican has had to resort to chemistry to get its archaic method of communicating the papal …

Particles

A better way to learn Chinese?

There’s been a rising dissatisfaction with current language teaching methods in China, but scientists think they may have an answer.<p>There’s no way round it: learning Chinese is tough. As far as reading goes, what most dismays native speakers of alphabetic languages is that Chinese characters offer …

China

Will we ever... detect gravitational waves directly?

According to Einstein, we should expect to find this radiation everywhere in space. So, why is it still one of astronomy’s most elusive targets?<p>Gravity affects the shape of space and time. Paths of light and massive bodies curve under its influence. When something churns space-time with enough …

Gravitational Waves

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Fiat 500 police vehicle on design-dautore.com photographed by Roberto Cattona

We don’t see things as they are…