TimWilkinson

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Data Analysis Should Be a Social Event

Here’s a common business problem: You want to retain more of your customers. Depending on your corporate analytics culture and the experience of your analytical team, your analysts will probably approach this problem by asking one of the following questions:<p><b>How do we create the best model to</b> …

Twitter Warns Journalists: "We Believe That These Attacks Will Continue"

"Please help us keep your accounts secure," the urgent memo says.<p>In a memo sent to news organizations, Twitter warns that it expects high profile account hijackings — like the one that took down the AP's Twitter account last week — to continue. "Please help us keep your accounts secure," the memo …

Facebook Says These Are The 20 Best Brands On The Social Network

So Facebook decided to call out the brands that are doing the best work on the medium — mostly using unpaid advertising — by announcing the winners of its second annual Facebook Studio awards.<p>An elite group of advertising experts from all the top agencies made up the jury that analyzed which brands …

Social Media

Twitter may already have an app for Google Glass

If a now-deleted tweet is to be believed, Twitter may already have created an app for Google Glass.<p>That's TechCrunch's conclusion, at least, as the technology news site has a story up this afternoon positing that someone may already have sent a tweet from an obviously as-yet-unannounced Twitter app …

Salesforce.com seeks more advertising, marketing revenue from social

At a glitzy Salesforce.com (s crm) event in San Francisco on Tuesday, it became clear that the coming connection between customer-relationship …

AP Twitter account hacked, makes false claim of explosions at White House (update)

Anyone that follows the Associated Press on Twitter just heard "news" of an unprecedented national crisis. "Two Explosions in the White House and Barack Obama is injured," the AP's account tweeted moments ago. Thankfully onlookers were quick to call the tweet fake, no doubt aided by the fact that …

Authorities in Boston bombing helped, hindered by social media

Authorities pursuing a suspect in the Boston Marathon bombing have a love-hate relationship with social media. After initially asking for help via Twitter, law enforcement later requested that social-media users be a little more conscientious about the kind of information shared (or fabricated) on …

Social media as breaking-news feed: Worse information, faster

Early this morning, the public Facebook page called Binders Full of Women apologized for posting Boston police scanner chatter that erroneously identified a missing Brown undergrad as a suspect in this week's Boston Marathon bombings. The Binders Full of Women feed author subsequently deleted the …

Hunt and gather: News consumption in the 21st century

After the tragic Boston Marathon Bombing, earlier this week, and with the current pursuit of the MIT shooter, law enforcement, news agencies, and the netizens of America rallied together and demonstrated just how interactive the news has become.<p>Late into the night, I was glued to my computer, with …

Top Salespeople Use LinkedIn to Sell More

I recently interviewed 54 top salespeople about how they use LinkedIn to research accounts, prospect for leads, and generate sales. All of the study participants sell technology-based products to the IT departments of mid to large size companies.<p>The study included three types of salespeople: 33% …

The right and wrong way to do Google AdWords

Make sure your nonprofit is directly related to the cause you’re promoting<p>Guest post by <b>Chelsea Whitaker</b> <br>SankyNet<p><b>Target audience:</b> Nonprofits, cause …

Visual guide to successful Facebook page updates

Infographic illustrates how to post your way to Facebook success<p><b>Target audience:</b> Nonprofits, cause organizations, foundations, NGOs, social …

How to Set Up a Facebook Page for Business

Have you decided that it’s time to create a Facebook Page for your business?<p>Wondering exactly how to get your Page started the right way?<p>Facebook …

Social Media

Brands Favor Social Shares Over Likes

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as …

The SEC gives social media a thumbs up

April 03, 2013 | 6:15 AM<p>Embed Code<iframe src="https://www.marketplace.org/2013/04/03/business/sec-gives-social-media-thumbs/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Embed Code<iframe …

Get Started with Twitter and HootSuite

With so many people drinking from the Twitter fire hose, it’s no wonder that some people have suggested that it can replace the soon-to-be defunct Google Reader. But that vision is based on the mistaken idea that Twitter, at its heart, is a news medium.<p>I believe there’s a better way to use Twitter: …

Twitter adds more 'Cards' for app and photo gallery embeds

When you see a photo, article summary, or video in a tweet from a Web site, it most likely was done with a feature called Twitter Cards. The social network announced today that it's expanding this feature to include "deep-links" to mobile apps and also offer up some new Cards, such as product …

'NY Times' Admits You're All Journalists, Even You Cosplaying Pro-Ana Tumblr Teens

What a long way we’ve come in the last ten years! “Anyone with a Tumblr, Twitter or YouTube account is practicing journalism in its most authentic …

Ely, Minnesota Social Media Ban: Town Announces Mandatory Unplugging

In an attempt to get people outside "where only the birds tweet," the town of Ely, Minn., has announced a ban on social media, going into effect on April 1, 2013.<p>“The only thing online here is a fish. And why would anyone need Pinterest?” Ross Petersen, Mayor of Ely, said in a statement. “We have a …

When It Comes To Social Media, Consumers Tell Brands To Speak Only When Spoken To

It’s every CMO’s worst nightmare: a social media crisis that has taken on a life of its own and is posing a real threat to a brand’s reputation. It could be a negative comment from a dissatisfied customer that’s gone viral on Twitter, an online reaction to a brand action offline, or an accidental …

Social Enterprises Need a Solid Measurement System

Companies seeking to create scalable social businesses need a measurement system that monitors their progress in delivering social benefits and economic value. Only by tracking both the social and business results and how they’re connected can firms hope to have a large-scale social impact.<p>The …

Creating Social Change with Social Media

#GivingTuesday began with a simple question: On the heels of Black Friday and Cyber Monday, could we trigger a new day of giving after two days of getting?<p>People all over the country came together to answer that question with a resounding “yes,” and social media certainly helped us get there. But …

Instagram Infographic Breaks Down Its User Types

Instagram to some has democratized photography, whereas to others (professional photographers) it’s bastardized the art form. Take it or leave it, 40 …

Tumblr now home to over 100 million blogs and 44.6 billion individual posts

Over 100 million user blogs have been created at Tumblr, according to the most recent statistics displayed on the company's website. <i>The Next Web</i> was first to notice that Tumblr had crossed the hundred million milestone only a year after reaching 50 million. Over 44.6 billion posts have been …

The 140 Best Twitter Feeds of 2013

After consulting with TIME editors in every field from politics and sports to technology and entertainment, we’ve compiled a list of Twitter feeds …

Edit or comment before you retweet with Classic Retweet

I don't always retweet, but when I do, I prefer Classic Retweet.<p>If you use Twitter's standard Web interface, then you have probably grown tired of manually retweeting -- with the cutting, and the pasting, and the typing -- in order to edit or add comment when sharing another's post. With the …