Tijana Zubic

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10 most important things in advertising

Facebook CEO Mark Zuckerberg. Reuters/Robert Galbraith<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. We spoke to Pinterest cofounder Evan Sharp about the company's plans for world domination.</b> On Thursday, Pinterest announced that finally just over half of its …

Advertising

7 Steps to Rewire Your Brain for Greater Emotional Intelligence | Inc.com

High Emotional Intelligence is what differentiates great leaders from the rest. They're the people who are self-aware, self-regulated, and motivated to do more and be more.<p>They're charismatic leaders who transcend the competition and motivate their teams to accomplish the impossible. Understanding …

How to Write a Business Plan: A Step-by-Step Template | Inc.com

Creating a business plan is the first and most crucial step to building a successful company.<p>"A business plan is important because it communicates to everyone involved in the organization what the goals are, and how management plans to get there," says Drew Starbird, a professor of operations …

Why Is a Russian Art Museum Granting Free Admission to Women Wearing 4-Inch Stilettos?

On YouTube, the music video has attracted more than 32 million views in just three weeks. Even for one of Russia’s most popular rock bands, …

How to Read People Like Sherlock Holmes: 4 Insights From Research

Wouldn’t it be great to be able to just look at someone and tell what they’re <i>really</i> like?<p>Sherlock Holmes does this all the time and it’s incredibly …

Finding Love: The Power of a New Story

Life advisor Suzannah Galland uses a combination of intuition, numerology, and general “knowing” to help her clients recognize blind spots and …

Startup Insider: The Company That Is Revolutionizing the Advertising Industry With Image Recognition

Startup Insider is a series of articles with the goal of helping aspiring founders and entrepreneurs understand the ins and outs of starting a startup. You can sign up to stay up to date with this series here.<p>With the rise of social media websites like Instagram and Pinterest, images have become a …

Top 10 Tips to Dominate with Content Marketing

If you want to focus on creating a great marketing strategy, then one of the things to focus on is definitely making sure that you have amazing …

Marketing

5 Essential Ways Freelancers Can Promote Themselves

The world of freelancing is like walking on thin glass. Freelancers take their strides in a careful and delicate fashion, because each step they take …

Say Goodbye to Your Company Homepage | Inc.com

At a conference last week, I talked with reps from the company NowThis, which creates videos for brands and feeds them to social media en masse. A passing comment during a pitch for their company caught my attention: They said the homepage is dying. Or dead. Or that maybe it has even been dead for …

Marketing

5 Basics of Crafting a Successful Press Release

Image courtesy of unsplash.comYour company may be doing great things but how will anyone know if you don’t tell them? Press releases are a great tool …

5 Simple Ways to Reach Customers

This story originally appeared on PR Daily<p>When it comes to reaching customers, public relations can either be a company's best friend or its worst enemy. Building the foundation for a strong customer/business relationship comes from mutual trust and respect. The customer is the company’s lifeblood, …

Why journalists are ignoring your press releases

So you’ve written a press release. You’ve sent it to journalists on publications you’d love to be featured in … but you haven’t had a single reply – not even after a follow-up email or phone call. Here’s where you might be going wrong:<p>The subject header is offputting<p>Most journalists get hundreds of …

Marketing lessons from 2015 to keep in 2016

B<b>ack to work after the holidays and many companies are working on finalizing their marketing plans for 2016. For some, it will just be a continuation</b> …

4 outdated press release practices

The press releases of 2015 look very different compared with the announcements PR Newswire first distributed in 1954.<p>Today's high-octane press …

What Is Public Relations?

In 2011-2012, The Public Relations Society of America (PRSA) conducted a crowdsourcing campaign to effectively boil down the definition of public relations into a clear, modern message:<p>"Public relations is a strategic communication process that builds mutually beneficial relationships between …

Branding for lean startups: How to brainstorm a simple and strong business name

Larry Page and Sergey Brin got the name “Google” from misspelling a mathematical term that is correctly spelt as “googol”. Googol represents the number “1” followed by one hundred zeros.<p>After misspelling the term (as Google), Larry and Sergey figured it would be a better name for their search …

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

Is the Press Release Ready for Its Latest Makeover?

We know, we know: you’re tired of reading stories about whether the press release is dead or not. So are we!<p>One of the most/least surprising findings …