Tiara Pratiwi

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Europe's best PR blogs (Communication Director)

Europe's best PR blogs, by Communication Director (Magazine for Corporate Communications and Public Relations)

5 life lessons learned in public relations

Working in this industry teaches you many things.<p>Most of the tidbits you pick up on your way through the jungles of public relations can also be …

How to get ahead in ... marketing and public relations

David Cameron's flagship volunteering programme for young people, the National Citizens Service (NCS), is starting to take shape and establishing itself as a long-term scheme. Eight months after Stephen Greene, co-founder and chief executive of RockCorps, was announced as head of the NCS's …

The 6 psychological triggers behind viral content

Your boss or client barges into your office and demands a viral video or Facebook post.<p>You start to sweat. How can you make that happen? How can you …

The Best PR Advice You’ve Never Heard - from Facebook’s Head of Tech Communications

“Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You …

David Letterman

For Pro Sports, Public Relations Going High-Tech, Real Time

Gone are the days of waiting for angry letters.<p>Social media allows the NFL, NASCAR and other pro sports leagues to hear from fans in real time. And that feedback has become so important, leagues have built what are essentially social media command centers to monitor trends and engage directly with …

Inside Gupta PR firm Bell Pottinger: Lifting lid on dark, dirty global industry

<i>Bell Pottinger, a company hired to work on the image of the Gupta family in South Africa, has been thrust out of the shadows into the limelight.</i> …

Secrets for crafting the perfect headline

When’s the last time you took a pass on a story because of a lackluster headline?<p>Although many marketers know that headlines often determine their …

PR bosses: Stop doing these things

PR pros often seek constructive criticism.<p>That doesn’t mean you should rag on your boss behind his or her back—it isn’t helpful. Instead, politely …

Wells Fargo's new PR offensive promises customers much, but offers them little

Wells Fargo, staggered by a scandal tied to bogus consumer accounts and allegations of identity theft, is responding like most big companies with a sullied reputation: with an ad campaign promising to "make things right" for its alleged victims, without being too specific about how.<p>The campaign was …

Finance

Layoffs looming at Twitter, Goldman Sachs, Gannett

Twitter is apparently preparing itself for the next phase of its ongoing battle for survival by trimming its staff.<p>On Monday, Bloomberg reported that …

4 lessons PR pros can learn from Texas Hold ’em

Back in my college days, I used to play Texas Hold ’em.<p>There’s a lot to love about the game. My favorite part was how it would bring people from all …

How Nature Benefits Your Mental Health

Recently, scientists have been working out whether grass and trees could be used to treat depression and anxiety.<p>Have you ever come home from a day in the countryside and felt... better? Mood altered, anxiety soothed, mind hushed? It seems obvious that getting out of the clanging grind of the city …

Mental Health

Google's vision of the future is a smart assistant that follows you everywhere

The company is working towards creating a smart assistant that can follow you anywhere, according to this year's "Founders' Letter" where CEO Sundar Pichai laid out the company's biggest focus points.<p>"Looking to the future, the next big step will be for the very concept of the 'device' to fade …

Sony Is Trying to Resuscitate Its Artificial Intelligence Machine

Japan’s Sony Corp (sne) said it plans to build up its artificial intelligence (AI) business and eventually turn it into a major revenue source, …

Protecting the Financial Future

Credit<p>The human mind is perhaps the most powerful weapon in the world; creating a thing and destroying it with a better version. Take money for instance, it started out as trade by barter, then cowries, coins, notes, safes buried in the ground, banks, cheques, credit cards and now people want to …