Thomas Eckard

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Content What? A Beginner’s Guide To Content Marketing

I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After …

Marketing

15 Business Books Every Aspiring Entrepreneur Should Read

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

This story originally appeared on Buffer<p>Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week.<p><b>So what would you do if you only had 30 minutes to spend on social …

10 commonly used online tools that might come in handy to run your startup

I personally feel that, being a startup founder is the best job in the world. But it’s one of the toughest jobs too. In your initial days, it is …

The Ultimate Crowdfunding Checklist

The popularity of crowdfunding platforms like Kickstarter and Indiegogo have helped thousands of people, including myself, get access to capital to …

This Site Lets You Get Backers for Your Crowdfunding Project Before It Launches

This story appears in the March 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>Kickstarter says only 44 percent of its crowdfunding campaigns are successful. Provo, Utah-based startup Prefundia claims it can boost that success rate to 71 percent for anyone who uses its web platform to test out their idea …