Think Shift Inc.

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This Adorable Boy Helping His Mom Will Melt Your Heart (And Maybe Make You Buy Insurance)

It’s a scientific fact that insurance commercials from Thai Life Insurance make people cry. Just recently, the brand and agency Ogilvy Bangkok did it again with a cute schoolboy helping his mom. But a new spot from South Africa clearly shows that the market on weepy insurance ads isn’t limited to …

Cute

Photographer Freezes Dancer In Time As She Spins Through Clouds Of Powder

Brussels-based photographer Jeffrey Vanhoutte and film director André (Nicolas Vantomme) have created a photo series and film that beautifully …

Touching Ad Reminds You To Spend Time On The Things That Really Matter

<b>It’s not just</b> Thai life insurance ads that make us all weepy and emotional.<p><b>South African</b> insurance company Dial Direct shows it can roll with the …

Striking Photos Show Struggle Of Farmers In California Drought

Recent years have been trying for California as it weathers its worst drought in 1,200 years. Perhaps the hardest hit have been the state’s farmers and the local economies that rely on them.<p>In images from the western San Joaquin Valley, photographer Randi Lynn Beach shows the plight of farmers …

Milk Bust Coming? Farmers Pouring Milk Down The Drain

Milk sales boomed and hit a record high in 2014, but now some agricultural experts are predicting a milk bust in 2015. Dairy farmers are pouring milk …

Forestry

7 Bad Marketing Habits You Should Quit In 2015

When it comes to your online marketing, there are some habits you may not even know you’re doing that could be holding you back in a big way.<p>Letting these habits go will make you a more efficient marketer; helping you save time and get better results from the work you put in.<p>Here are seven …

Marketing

How to Craft an Agile Marketing Campaign

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and …

Crop Insurance—The Corporate Connection

How a Safety Net Became a Farm Policy Disaster: White Paper No. 1<p>Federal crop insurance is the single largest agricultural program, measured by …

Deere to explore strategic options for crop insurance business

Deere & Co, the world's largest farm equipment maker, said it was exploring strategic options for its low-margin crop insurance business and had hired Citigroup as its adviser.<p>The company said no formal decisions had been made and no agreements had been reached yet.<p>The business underwrites policies …

Well-timed drought relief for farmers

After pressure from farmers in battleground states, Agriculture Secretary Tom Vilsack said Tuesday that his department will expedite action next spring on a new provision in the farm bill to help growers most impacted by the severe, sustained drought of recent years.<p>Wheat producers from Texas and …

Crop Insurance

How a Safety Net Became a Farm Policy Disaster<p>In 2014, the Land Stewardship Project undertook an extensive examination of the impacts of federally …

Harvesting Crop Insurance Profits

A simple fix could save taxpayers $40 billion without damaging the U.S. food supply.<p>Over the past three years, proposals from the Obama administration and the House Budget Committee to reform the $80 billion-a-year federal crop-insurance program have been defeated by opposition centered in the …

Obama Administration

The 3 Most Important Building Blocks of Your Personal Brand

In the Social Age, your personal brand – both online and off – <i>is</i> your reputation.<p>You either have a favorable one or not, based on the promises you …

How to Build Your Brand By Giving It Personality

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be …

Marketing

15 Logos You Might Recognize But Had No Idea Had A Hidden Symbol

Creating the face of a brand that will hopefully become well-known and recognized takes hours and hours of creative processes and thoughtful …

Graphic Design

Brand YOU Year: How to Brand Yourself Without Sounding Like Everyone Else | Official LinkedIn Blog

If you’re <b>motivated</b> about your career, <b>passionate</b> about doing your best work, and are highly <b>creative,</b> then I’ve got news for you: so is everyone else. …

9 Ways To Immediately Improve Your Brand

<i>I’m starting with the man in the mirror… I’m asking him to change his ways…</i><p>Michael Jackson probably didn’t have entrepreneurial brand strategies in mind when he was crooning this song. Still, the lyrics dive right into the heart of branding.<p>Yes–it all starts by looking in the mirror.<p>That’s why I …

Entrepreneurship

Ad hoc farming guild plants seeds for locally sourced grains in L.A.

Most of us realize the value of cooking and eating using local produce — who'd rather eat a salad with ingredients imported from another state or country when we can eat a bowl of greens, vegetables and citrus grown nearby or even in our backyard? But when it comes to breads and baked goods, it's …

Southern California

Cargill too central to global agribusiness to falter

In an exclusive interview Cargill's new CEO, David MacLennan, outlines his plans to make the world's biggest agribusiness bigger. Not that it needs …

Agriculture

Five Questions with Scott Davis, former Chief Concept and Innovation Officer at Panera Bread

Food Tank recently had the opportunity to speak with Scott Davis, formerly chief concept and innovation officer at Panera Bread, who was one of the …

Agronomic and Business management solutions

Does subliminal advertising actually work?

<b>Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out.</b><p>On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press …

Mad Men

Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers …

Media Industry

How to get Super Bowl buzz for $700

Let's say you really, <i>really</i> want your brand to be attached to the most-viewed TV event of the year. (Who wouldn't?) But you don't have the $4.5 …

24 Hours in Advertising: Wednesday, Jan. 21, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.<p><b>Buzzing on Adweek:</b><p><b>Dove loves girls with curls</b><br>After …

Dove's Super Bowl Ad Is a Tearjerker for the Dads

Advertising

The 10 Things In Advertising You Need To Know Today

<b>1. Facebook's mobile ad revenue will utterly dwarf its desktop revenue.</b> New data from eMarketer estimates Facebook's mobile ad revenue will make up 75% of the total in 2016.<p><b>2. Tech website The Verge is paying just $700 to air a Super Bowl ad.</b> It will air in just one small region with a population …

Danny Trejo Is Marcia Brady In Snickers’ Super Bowl Ad Teaser

https://www.youtube.com/watch?v=Q2iurDi8mrc<p>Five years ago, Betty White scored a touchdown with Snickers during the Super Bowl in one of the brand’s best ads in the now long-running “You’re Not You When You’re Hungry” campaign. We’ve also seen Joe Pesci as an aggravated party-goer. But for this …

Define Success: A Professional's Guide to Finding Purpose and Motivation | Inc.com

Whether you're an entrepreneur or a professional trying to find success in your field, you've probably already faced a failure or an obstacle that's weakened your resolve. If you haven't yet, you're going to.<p>Finding the motivation to continue and work past these setbacks can be difficult, …

Motivation

9 Ways to Improve Your Business' Social Media in 2015 [INFOGRAPHIC]

With the growth of e-readers, tablets and smartphones, the buying methods of consumers of all ages and business buyers are ever-changing. Social …

Marketing