The UPS Store ®

76 Flips | 1 Magazine | 117 Followers | @TheUPSStore | Your helpful neighborhood small business resource center. We're making business easier and delivering convenient solutions. theupsstore.com

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

Developing Your Marketing Plan: Why One Size Doesn't Fit All | Inc.com

When you’ve poured your heart and soul into opening your own business, when it begins to take off, it’s not just exciting - it’s overwhelming. How do you grow your business and reach more customers without impacting the quality of the product or service you’re delivering? How can you offer more but …

The Benefits of Guest Blogging | Inc.com

There are four things the Google algorithms consider when determining whether or not your content is worthy of ranking on the first page of search results. They are:<p>• relevance to the rest of the content on your site;<br>• social shares of that content (which also proves relevance);<br>• backlinks; and<br>• …

How to Work with Family and Friends | Inc.com

It might be second nature for you to turn to your close circles of friends and family when you need to hire staff for your business. But is working with friends or family always the best thing for your company? Sometimes those very ties that make you close personally make it difficult to work …

7 Ways to Increase Your Value Proposition | Inc.com

Let’s face it. There are plenty of other businesses out there that offer products and services similar to what your business offers. What makes you different? What makes your customers choose you over all the other options out there? This is what’s called your value proposition.<p>If you have a tough …

4 Ways to Build an Online Community | Inc.com

In the early days of social media, everyone talked about community. How to build it. What to communicate to it. In short, community was the bee’s knees. Everyone should have a community.<br>Speaking from the perspective of having one of the most active communities in the PR and marketing world, that is …

6 Ways to Create a Killer Social Media Contest | Inc.com

The best social media contests are fun and lighthearted and reflect the host organization’s brand and business goals. To execute a successful campaign, consider the following:<p>1. <i>Set your intention.</i> What do you want to achieve? Expand your horizons and determine how far the campaign can go. Do you …

Get Your Online Audience Engaged NOW | Inc.com

And part of that daily effort is engaging in communication with your audience. But just what does engagement mean? Surely, likes and favorites account for something, right? Yes and no. While likes and favorites are good, the key to increasing engagement is to get your networks talking.<p><b>Here are</b> …

5 Interview Essentials | Inc.com

Whether you’re conducting a presentation to an important client or telling your company’s story to the members of the media, using good storytelling skills is critical for getting your message across well. Long, rambling accounts obscure your message and make it harder for your audience to hear …

4 Ways to Deliver Exceptional Customer Service | Inc.com

Within your business, however, it should mean the actions that you take on a daily basis to ensure that your customers feel valued and committed to remaining your customers.<p>Exceptional customer service is a competitive advantage, delivering value and cultivating customer loyalty. Here are four ways …

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

4 Ways to Amplify Your Twitter Presence | Inc.com

Whether a small, local firm with a few hundred followers or a giant multinational maintaining its presence in different languages, businesses today communicate in 140 or fewer characters. Even so, many organizations struggle to leverage Twitter effectively, seemingly unable to connect and engage …

Making the Most of Events | Inc.com

Because of the time-sensitive nature of an event, there’s a sense of urgency that other marketing tactics might not have.<p>The best part about events is that any kind of business can use them. Fairs, seminars, demonstrations, and celebrations are just a few of the forms your event might take. Here …

Getting Started in Cause-Related Marketing | Inc.com

As you team up with a worthwhile charity, you offer the cause an opportunity to reach new audiences and spread its word while you get additional marketing and publicity for your business. And it’s what your customers want: The 2013 Cone Communications/Echo Global CSR Study found that, when price …

Going Local: Grassroots Marketing to Reach Your Audience | Inc.com

For many businesses, the most powerful type of marketing available does not have to break the bank. It’s called grassroots marketing. Grassroots marketing is about targeting a small group, then allowing your message to spread.<p>Like any good marketing plan, the key to a successful grassroots …

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

Want to Be a Better Leader? Listen to These Podcasts

These shows are a great source of advice and inspiration for anyone in business.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

Want to Be a Better Leader? Listen to These Podcasts

These shows are a great source of advice and inspiration for anyone in business.

Your Customers Control Your Brand

With the speed of the Web and the immediacy of social media, customers can spread the word about your business in seconds.<p>In the past, companies spent millions of dollars on expensive marketing campaigns to try to tell customers what to think. If they were happy, they wouldn't tell anyone. If they …

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.