TheTool

40 Flips | 4 Magazines | 12 Likes | @TheToolASOTool | App Marketing & ASO Tool - App Store Optimization for everyone!

Introducing Our New App Store Optimization (ASO) Tool

<i>We can’t solve problems by using the same kind of thinking we used when we created them. – Albert Einstein</i><p>TheTool, a new and different App Store …

ASO Meetup in Barcelona by TheTool & PickASO

Arrives the first ASO Meetup organized by Mobile Growth Lovers️<p>Mobile World Congress 2017 is coming, Barcelona’s busiest mobile week of the year, and …

Case Study: The Effect of Organic Uplift in Organic Installs and eCPI

In this post we talk about ASO (App Store Optimization), Organic Uplift, boosting paid campaigns, eCPI and much more.<p>Introducing Organic Uplift<p>Last …

Applause 2017: The first App Marketing & Mobile Growth Congress

Prepare yourself, Applause is back!<p>After a huge success, Applause, <b>the first Mobile Growth and App Marketing Congress in Spain</b>, returns to Barcelona …

16 ASO Mistakes You Should Avoid to Succeed in the App Stores

<i>In this post we talk about some ASO mistakes app developers and marketers should avoid if they want to improve their apps’ visibility and get more</i> …

Big Improvements and Amazing New Features

A digital product is never finished and we’re always improving to offer our customers <b>a better ASO tool</b> that allows to make better app marketing …

ASO? There's A Free Mobile App For That!

ASO? There are apps for that!<p>Hi, I am Katerina, the new Marketing and Customer Success Manager in TheTool! I will be sharing some good stuff about …

Getting started with our ASO tool + quick ASO tips

So, you have decided to implement an ASO strategy for your mobile app or game and you are looking around for <b>ASO tools</b> that you can use to optimize …

Google Play Console - Some New Features [Google I/O 2017]

Google Play Developer Console now is Google Play Console…<p>Almost 2 weeks have already passed since 2017 edition of Google I/O developer conference, …

All the ASO News of Apple App Store 2.0 - WWDC 2017

App Store 2.0: New face (WWDC 2017)<p>June 5 2017 was a big day in San Jose with a new Apple WWDC packed with news. The new features have been …

A/B Testing: 5 Reasons Why App Developers Fail In Their Strategy

<i>This is a guest post from Alexandra Lamachenka. Alexandra is the Head of Marketing at SplitMetrics, an A/B testing tool trusted by Rovio, MSQRD,</i> …

Introducing Full ASO Competitors Analysis & Benchmark

<i>EXTRA EXTRA: Now you can monitor your competitors with TheTool!</i><p>May was an intense -very intense- month at TheTool. The whole IT team was 100% focused …

MBaaS: What Is It And Why You Should Use It When Building Your Apps

<i>This is a guest post from Tanya Valeva. Tanya is a Customer Care and Sales Associate at SashiDo, a mobile development platform that will help you</i> …

ASO Competitor analysis and benchmark step-by

<i>In this article we will cover the main things that you should monitor in your competitors, and how to track and benchmark the key ASO metrics of your</i> …

How to track ASO organic installs in iTunes Connect and Play Console

<i>Let’s learn how to measure ASO organic installs in Apple iTunes Connect and Google Play Console</i><p><b>Getting an insight about where do most of your app’s</b> …

Push Notifications: How to Create the Ones Users Will Love

<i>This is a guest post about Push Notifications by Carissa Lintao. Carissa is a content marketer at App Partner, a Brooklyn-based mobile agency. Her</i> …

How to Optimize Title & Description (Short & Long) for ASO in Google Play

In this post we will take a deeper look into App Store Optimization for Google Play Store, and see <b>how to optimize the most important ASO textual</b> …

How to Use HTML & Emoji in Google Play Store Apps ✅😍💪

In the last post we talked about optimizing title, short and long description, and other textual On-Metadata for ASO on Google Play Store. In many …

7 Great ASO Lessons to Learn From 100 Top Mobile Apps

<i>This week we have a guest post written by Ashley Sefferman. Ashley is Head of Content at Apptentive, the best in-app communications software for</i> …

How to Design Outstanding App Screenshots to Boost Installs

<i>Do you want to improve the conversion rate to install of your app or game and get more downloads by optimizing your screenshots?</i><p>In this post we talk …

10 Tools to Easily Design Great Screenshots For Your Mobile App

Last week we talked about improving conversion rate and boosting installs by optimizing app screenshots. Screenshots really have a huge impact on …

Google AdWords vs. Facebook Ads for Apps - Installs Campaigns

<i>Today we are going to take a look at Mobile App Installs campaigns in Google AdWords and Facebook Ads, highlight their main benefits and find the</i> …

Partners

<b>Type</b>: Agency<p>Mobile Growth agency in Spain: App Store Optimization (ASO), user acquisition (Social Ads, Search Ads, etc.), user retention & …

Ads Monetization for Mobile Apps: 4 Hacks to Avoid Churn

<i>This week’s guest post is by our friend Jonathan Raveh, the Director of Monetization at CallApp, a caller ID & call recorder app with over 35M</i> …

App Store Optimization (ASO) for iOS & Android ᐅ App Store SEO

Latest posts about ASO<p>March 27, 2018<p>“Advanced Keyword Research for ASO” – Our Workshop at #APSLondon 2018<p>Last week, on Thursday, March 22, PickASO …

Meet Our Team

TheTool was created by PickASO, the leading App Marketing & Mobile Growth agency in Spain since 2013. It has been developed by SEO & ASO specialists …

Powerful Plans & Pricing

How long is the trial?<p>We want you to find the plan that better fits your workflow and needs. Your free trial for 14 days by signing up for one of our …

App Store Optimization (ASO) & Mobile Growth News

Have you ever found yourself struggling with your App Store Optimization strategy? Are you aware of the latest changes in the two major app stores? …

Developer Consoles & 3rd Party Data Integrations

App Store Ratings & Reviews Tracking - User Sentiment Monitoring

How can TheTool help you improve your User Feedback strategy?<p>We provide multiple options to track different metrics related to user sentiment, and …