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Why are chocolate bars being named like Farrow & Ball paint colours?

Food (UK)

Why are chocolate bars being named like Farrow & Ball paint colours?

The Telegraph - By Andrew Baker

Peckish? Craving sugar? Longing for a chunk of chocolate? Here, snap off a piece of my Beyond The Abyss. Too strong for you? Try some Bittersweet Romance. London chocolate lovers have known for decades that a quick fix of their favourite substance is available in the heart of Piccadilly. Pop into …

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