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Which are the world's 10 most 'powerful' brands in 2017?

Which are the world's 10 most 'powerful' brands in 2017?

The Telegraph - Maika Elan/Bloomber

Valuation and strategy consultancy Brand Finance has released its annual list of the world's most valuable and powerful brands. The company analyses factors such as brand loyalty, familiarity, corporate reputation and marketing investment to come up with its rankings. Despite Apple being the second most 'valuable' brand, based on its financial strength, there was no place for it in the top 10 most

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