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The neighbourhood nudge effect: how appealing to social anxieties could help cut water use

The neighbourhood nudge effect: how appealing to social anxieties could help cut water use

The Telegraph - By Sarah Knapton

Shaming people into believing their neighbours use less water is effective at cutting consumption, and could be used by utility firms to make savings, a new study has shown. A series of trials by the University of East Anglia (UEA) found that appealing to people’s social anxieties could be the key …

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