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'It's cowboys meets Vikings': WOW air revived by American heiress – but will it work this time around?

'It's cowboys meets Vikings': WOW air revived by American heiress – but will it work this time around?

The Telegraph - By Oliver Smith

WOW air, the Icelandic low-cost carrier that ceased trading in March – leaving thousands of passengers stranded overseas, has been revived by a US investor. Michele Ballarin, chief executive of USAerospace Associates, made the announcement at a press conference last week. She said the new WOW will …

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