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The five groups of voters the Tories are targeting | The Spectator

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The five groups of voters the Tories are targeting | The Spectator

The Spectator - Katy Balls

Tory MPs used to think they could rely on telltale signs while out on the campaign trail — a detached house or a neatly kept lawn — to help them find their target voters. These days, things are more complicated. The Tories’ electoral strategy now rests on persuading voters who have never voted …

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