The Revery

23 Flips | 6 Magazines | @TheRevery | The Revery is a marketing agency that uses branding and content marketing to give technology businesses a human face. www.therevery.com.au

Eureka? Yes, Eureka!

In the commencement address he delivered at Harvard last month, Mark Zuckerberg, the chief executive of Facebook, warned the graduating students not to trust the story of innovation that Hollywood promotes — namely, “the idea of a single eureka moment” in which a lone thinker has a groundbreaking …

12 Unusual Productivity Hacks to Help You Write Faster

You can produce high-quality content more efficiently (and without wanting to bang your head up against a wall).<p>It's no secret that creating content is a smart strategy to establish your expertise, attract the customers you want, and grow your business.<p>Across the board, the data makes a pretty …

Marketing

Don't forget your brand positioning in a race for engaging content.

The killer agile marketing plan every tech business needs

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort …

Marketing

How To Build A 21st Century Brand

Forty years ago a brand was an identifier. Branding was what we did to the outside of a product or service <i>after</i> it was conceived and created. Brands …

Interview with Byron Deeter on SaaS Metrics and Measuring Growth

The SaaS market’s rapid growth shows no signs of slowing down. According to data from Statista, the industry is worth approximately $93 billion today …

How SaaS Companies Can Increase Average Account Values & Contract Sizes

<i>Image by Tax Credits via Flickr</i><p>We've all read the statistics that show how much more expensive it is to acquire a new customer than it is to increase revenue from an existing account, but this tenet is crucial for the survival of SaaS startups. SaaS organizations compete in a highly-technical arena …

SaaS CTO Security Checklist

This is a guide for those who want to learn about web development. It outlines the practice of front-end engineering, how to approach it and what t...<p>…

eBooks

Why the next great SaaS company will look nothing like Salesforce

Aaref Hilaly Contributor<p>Aaref Hilaly is a partner at Sequoia Capital and a serial entrepreneur who previously founded CenterRun and Clearwell. He serves on the boards of Clari, Guardant Health, Skyhigh Networks and several other private and public companies.<p>For years, a truism in software investing …

SaaS

6 Mistakes That Increase Your Churn And Make Your SAAS Customers Unhappy

“The Times They Are a-Changin<b>‘ “</b> crooned Bob Dylan. They certainly have changed. SAAS products have rapidly gained the trust of users and have …

The Beginner’s Guide to SaaS Conversion Optimization

When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically …

How much do public SaaS companies charge their customers?

Contract sizes are one of the most important inputs into a SaaS company — the dollars that can be extracted per customer is critical to success. Is …

Product Management

5 Mistakes SaaS Startups Often Make with Pricing

<i>This piece first appeared on Tom Tunguz’s</i> <i>blog</i><i>.</i><p>The purpose of a price is to tax usage of a product. That’s how companies generate revenue. Discovering …

Read a Story While Sipping Your Favorite Italian Wine

Comments<p>A good bottle of wine is usually associated with a delicious dinner, but people at Reverse Innovation believe that wine goes best with a good …

‘I wanted to hit a nerve’: How one entrepreneur exposed Silicon Valley’s anxieties

“Most CEOs I know are deeply depressed, often,” Sunil Rajaraman says on Recode Decode.<p>Sunil Rajaraman didn’t plan to go viral. After texting back and forth with a friend about Silicon Valley stereotypes in August, he hastily formed them into a blog post called “This Is Your Life in Silicon Valley,” …

10 Types of Visual Content That Go Viral

It’s easier than ever to create and share content.<p>In fact, we all create and share content regularly for both personal or business reasons. This …

How Flywheel, Lululemon, And Camelbak Engage Users With Interactive Content Marketing Strategies

Content marketing is all about driving engagement and is one of the more effective ways to cut through the clutter of the overly saturated digital ad space. Resourceful and compelling content is always valued by customers and is critical to generating long term brand loyalty and meaningful sales.<p>As …

Marketing

Is Snapchat right for a B2B Tech Company's digital marketing strategy?

B2B tech business are starting to use Snapchat as part of their digital marketing strategy to help drive brand awareness, create leads and grow their …

How to Create a Documented Content Marketing Strategy

If you’re new to content marketing, get ready to hear the phrase: “Marketers with a documented content marketing strategy are five times more likely …

Forget Startups–Just Buy A Small Business From A Retiring Entrepreneur

Droves of baby boomer business owners are starting to retire, and looking to hand off their life’s work. That spells opportunity.<p>Sure, you may want to found the next “Uber for [insert service here],” but that’s not the only entrepreneurial path you can walk. In fact, it may not even be the best …

Small Business

Creating your content strategy process

Content Strategy