The PRactice

16 Flips | 2 Magazines | @ThePractice | http://www.thepractice.net

Globalisation 101 - The PRactice

Looking to history and economics to explain why the optics of progressive globalisation often collides with deep-seated nationalism.<p>While …

Globalization

‘Tis the Season for Patriotism - The PRactice

Patriotism does have significance and value in society today. But are we getting carried away by it? And should we be worried?<p>Patriotism comes in a …

San Francisco 49ers

A Good Time to Shift Gears - The PRactice

Corporate globalisation has been dominant for more than two decades. It is now time for political, ecological and social globalisation to catch …

Globalization

The Climate and Trade Tango - The PRactice

Economic and ecological globalisation are driven by different imperatives and interests. Unfortunately, the current political structure of the world …

Climate

Food, Technology and Mistrust - The PRactice

The pushback against technology in Indian agriculture is largely driven by a suspicion of globalisation in food production. But rather than a …

Agriculture

From Association To Authorship - The PRactice

Sports marketing needs to evolve from ‘tried but tired’ strategies to those that result in better stories and greater interaction with target …

Storytelling From The Field - The PRactice

On the varying requirements of commentary across various media and the one common ingredient that elevates all of it.<p>Sporting contests are deeply …

Language

A Community of Champions - The PRactice

In a country where cricket dominates the sporting scene in terms of financial muscle and media attention, is there hope for regional sports and …

Table Tennis

The Dark Side of Sport - The PRactice

Fraud and corruption have been a part of sports since ancient times. The big question is whether we have better tools and more leverage to curb these …

Match Fixing

Game, Set, Match…Lessons From The Tennis Court - The PRactice

A tennis parent reflects on how many of the coping mechanisms and strategies that her young son deployed to grow as a player have proven to be …

Davis Cup