The Little Icy

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CPAX to Provide Transparency of Brands in Its Ecosystem

TORONTO, ON--(Marketwired - May 19, 2016) - Canada's Premium Audience Exchange (CPAX), the programmatic exchange service operated by twenty of …

Header Bidding Stacks

<b>Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured</b> …

12 Ad Blocking Extensions Tested For Best Performance

If you are fed up and irritated with useless ad which come out when you are browsing any websites or blogs then have a look at this collection. This …

Ad Blocking

VAST 4.0: The New Video Advertising Age

<b>The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip</b> …

A Blueprint for Minimizing Header Bidder Latency

<i>The number one concern most people have with header bidding is latency. Many publishers fear that header bidding will slow down their page--damaging</i> …

Tough sell: Why publisher ‘turn-off-your-ad-blocker’ messages are so polite

For many publishers, ad blocking is outright theft — and they’re mad about it.<p>But when it comes to explaining to ad-block software users the bargain …

5 Ways Your Content Can Defeat Ad Blockers

Image source: PhotoDune<p>In the world of digital marketing, making sure your content can effectively engage your target audience is a constant challenge. For many publishers and advertisers, this challenge is exacerbated by the overwhelming presence and impact of ad blockers.<p>According to the …

Ad Blocking Software Has 200 Million Users

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.<p>That represents a big uptick in ad-block …

#OPSPOV: Header Bidding's Not Dead... Yet

All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has …

Google effectively kills header bidding

Google is effectively kicking out header bidding. Reuters<p>For the past year or so, ad tech companies had been selling "header bidding" — the hacky workaround used a way to chip away at Google's huge ad tech monopoly — as one of their competitive advantages over rivals.<p>But now Google has effectively …

Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors

With the growth in header bidding, and the growing number of ‘header’ solutions on the market, publishers are effectively drowning in JavaScript.How …

Mediation

The End Of Header Bidding? Google Opens Up Dynamic Allocation To Outside Demand

AdExchanger |In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside …

AdTech

Effective Banner Designs: Real World Examples

For more than 20 years I’ve specialized in creating custom websites and digital marketing campaigns with the purpose of generating results for businesses to help grow their brand online. From my early entry into the digital realm as a freelance designer, to my current role of serving as the CEO at …

Marketing

Ad Blockers Are Making Money Off Ads (And Tracking, Too)

Advertising pays for a lot of what you see on the Internet. This makes ad blockers a big deal. Readers are using them. Advertisers are panicking …

IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson

Even after all of these years, more media is bought based on the cheapness of the click than any other KPI, even though the click has no correlation to real success. Using the latest measurement techniques across both mobile and desktop to examine this issue, Eyereturn will show the effects of the …

The Business of Digital: Chapter 2 - The Age of Content - The Science Behind Why Native Ads work

Join Tyler James , Director at Sharethrough as he shares the Science Behind Why Native Ads Work.<p>Modern publishers and platforms, including Facebook, Twitter, Pinterest, Time Inc., Vox and many more, have all integrated native ads into their feeds because of their superior results. Why do native …

The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape is Shifting

Join Krista LaRiviere - CEO of gShift as she dives into the changing Media Landscape at The Business of Digital: Chapter 2 - The Age of Content:<p>In a digital world where your prospects and customers are always-on, advertisers and agencies must flip their orientation and shift their thinking from …

IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase Behaviour?

Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.<p>For More Information : Mediative.com/iab-roadshow

IAB Canada Roadshow 2015: The Future of Programmatic Advertising

30 under 30's Andrew Robitaille, Director of Sales, Eyereturn Marketing joined us for the 2015 IAB Canada Roadshow to share The Future of Programmatic.

IAB Canada Roadshow 2015: Native Advertising Research

Jason Gaudry, Integrated Program Manager, Postmedia Joined us for the IAB Canada Roadshow 2015 to share the latest in content marketing.

The Programmatic Playbook - Sizmek

What Programmatic Advertising Learned From Canada - Microsoft

Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016

A current state of the nation on Ad Blocking from our March 8th Ad blocking Business of Digital session.

The Business of Digital - Ad Blocking - Tip of The Iceberg

Join Martin Kratky-Katz of Blockthrough as he uncovers the blocking ecosystem and what's to come.

IAB Primer on Ad Blocking for Publishers Leans Toward Carrots Over Sticks

The Interactive Advertising Bureau is a vehement opponent of ad blocking: “It is robbery, plain and simple,” the 20-year-old trade group says, …

10 Things Successful People Do To Maximize Their Time

Successful people are great at making the most of their time. They understand that their time is equivalent to whatever money that can be made in …