Juan Carlos

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How quitting my corporate job for my startup dream f*cked my life up

Finally the SMS arrived:<p><i>“Tomorrow morning 5am, flight number AZ610 from Rome to NewYork.”</i><p>An SMS hitting my BlackBerry on Sunday evenings used to …

Content Marketing Secrets Shared by Experts

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry – what’s the best …

Marketing

8 Tools to Generate Website Content Ideas

Any writer will tell you that coming up with engaging and relevant content ideas for a blog is the hardest part of the job. Once your website becomes …

7 Steps to Deliver Better Customer Experiences

A surprising thing happened during a recent brainstorming session I led for a retail client. We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. And the development …

Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

In a recent MIT CISR poll, 42% of our respondents said they expected to gain competitive advantage from social, mobile, analytics, cloud, and internet of things (SMACIT) technologies.<p>But guess what? That’s not going to happen. The most notable characteristic of those technologies is their …

15 Free Online Learning Sites Every Entrepreneur Should Visit

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.<p>Learning the new skills necessary to start a new …

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.<p>Understanding …

Anytime Is a Great Time to Launch a Business -- If You Do This

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Former Secretary of State Colin Powell once said, “There are no secrets to success. It is the result of preparation, hard work and learning from failure.”<p>His thoughts were recently echoed by Manuel Martinez, president and CEO of the Los …

5 Nighttime Routines of Successful Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>America’s fascination with entrepreneurial productivity is endless -- just look at the waves of books published each year to the ongoing obsession with finding ways to wake up earlier each day. But it’s not just optimizing your morning …

5 Strategies for Growing Your Family Business Happily

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Getting into business with your loved ones might sound like a dicey proposition, particularly when you look at the statistics. Roughly 70 percent of family-run businesses don't make it to the next generation. And in the event of failure, …

5 Skills Every Successful Entrepreneur Must Master

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While the debate rages on as to whether entrepreneurs are born or made, one thing can’t be disputed: polishing certain skills can help you be a <i>better</i> entrepreneur. Whether you’re already great at the following skills or could use a few …

This Old-School Tool Can Help You Create a Positioning Statement

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’ve been in marketing for a while, you know that there are at least a dozen ways to construct a positioning statement for your business. There are onions, pyramids and hexagons, all of which accomplish the exact same thing: getting …

The 7 Mistakes Entrepreneurs Make When Launching an Ecommerce Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As we continue to rely on technology for its simplicity and convenience, everything from books to cars are now available online. And many entrepreneurs are jumping on this wave, because when done correctly, ecommerce sites can provide a …

How to Make Employees Love Their Work | Inc.com

Are you taking a vacation this summer? If you hope to be a great leader, a new study suggests you should.<p>Working with Harvard Business Review, researchers surveyed 19,000 employees about their work experiences and what made them happier and more likely to stay involved. Among their findings: …

Employment

The Formula Behind High-Achieving Employees

When we interview candidates, we often try to predict achievement by looking at past success. But what if we could measure achievement more …

How To Get More Done By Having Less To Do

If your life feels like a constant game of tug-of-war, then it’s time to pare your existence down to its essentials.<p>Ask anyone how their life’s going these days, and either he or she will answer: “Busy!”<p>“I think it’s an almost universal experience right now that people feel busy but not …

More Sleep Makes You More Honest, Study Finds

We know that getting enough sleep makes you healthier and cuts down on stress, but according to a recent study from Harvard University and the University of Utah, how much energy you have can affect how ethically you act.<p>The study found that, on average, people are more likely to lie in the …

5 Things You Must Do When Entering Into a 50/50 Partnership

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A 50/50 partnership is like marriage: One partner can’t do something without the consent of the other. Because of this arrangement, trust is the most important factor to make this business partnership work -- without it, the rise of …

4 Tips for Getting More Company Mentions on Social Media

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Much has been written about the optimal time to post content to your followers on social networks. But what do we learn if ask where and how your name or keywords are mentioned the most by your users?<p>That user-centric approach was taken …

10 Things You Should Do Every Workday | Inc.com

Ever feel as if, in the quest to get <i>everything</i> done, you're not quite doing enough?<p>For example, you've heard on various occasions (including once or twice from us) how important it is to keep in touch with former colleagues, whether you have strong ties or weak ones. But corresponding with old …

Business Development

Why Employees Leave Their Jobs (Infographic) | Inc.com

It's easy to guess why gainfully employed people decide to up and leave their jobs. However, discovering the real reasons why individuals quit can be a little bit more difficult.<p>LinkedIn decided to ask job holders what factors would influence their decision to leave their current company. Then it …

Employment

When Choosing Your Startup Partner, Opposites Really Do Attract

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Conventional wisdom holds that a great leadership team is built by people with similar personalities and complementary skills. When choosing a partner, people traditionally look to others they understand and trust -- their friends, …

4 Things Shoppers Want in an Online Retailer's Return Policy (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Imagine a customer is shopping online for a new pair of sneakers and stumbles upon what seems to be the perfect pair. After skimming the reviews, he notices comments that the shoes tend to run a little small. That’s when he checks the …

Entrepreneurship as the Hero's Journey

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurship is a path, a lifestyle and ultimately a journey. You begin, face have challenges and, eventually through struggle and hard work, you succeed. Whether you’re about to begin your path, or are perhaps floundering in the dark …

Naming Your Business? Read this First.

The first thing to think about when naming your business might surprise you. It’s your company’s story.<p>Don’t worry about something hip or impressive, or even something that will work for your domain name, advises Melanie Spring, founder of the Washington, D.C.-based marketing company Sisarina. She …

Two Kinds of People You Should Never Negotiate With

The first thing negotiation experts teach is to “separate the people from the problem.” The vast majority of the time, this is sound advice. But as a psychologist, I know that approximately 1% of the time, people <i>are</i> the problem. And in such cases, normal negotiation strategies just don’t work. …

Dell Founders Club 50 Program; Promising Tech Startups

Since 2011, Dell has been supporting tech startups through several high-profile initiatives. So Dell’s announcement last week of its program for …

60 Awesome Social-Media Tools for Entrepreneurs | Inc.com

I know a little about social media tools, like how to get more leads and referrals on LinkedIn, how to find awesome LinkedIn groups, how to optimize your LinkedIn profile so other people can more easily find you, and how some people use the power of LinkedIn to irritate the living crap out of …

Infographics